Why Email Marketing?
Email marketing is an important marketing tool, its ability to address the reader directly and feature content that appeals to them is a lot more personal than other forms of marketing can be, making it an important tool for generating sales.
The fact that email marketing can be tracked offers you the chance to see what your customer has done after the email has been sent. Whether they've opened it, read it, visited your website or unsubscribed, you can find out how effective your campaign is and make any changes if they're needed.
Cost Effective Promotion
Email marketing is a relatively simple and cost-effective way of reaching out to your customers. Through strategic planning and targeting, you can aim to increase sales and drive traffic to your website but also develop your brand.
For such a low cost, email is one of the most powerful tools you could feature within your marketing strategy. Consistent emails can not only help generate sales but also create a customer relationship with already existing customers by reminding them of your presence.