marketing

6 Strategies You Can Use To Improve Your Sales

6 Strategies You Can Use To Improve Your Sales

When it comes to your online store there’s always room for improvement, no matter how much traffic you get or how many sales you make, there’s always going to be a new way to optimise your ecommerce business in order to engage with customers and boost sales even more.
Generating business online can be difficult, however it’s not impossible, from taking control of your social media to simple changes in your checkout process, there are a number of great ways your business ca[..]

Categories: Ecommerce

Getting into the spirit: 5 of the best Halloween marketing ideas

Getting into the spirit: 5 of the best Halloween marketing ideas

Halloween is approaching, offering businesses a number of opportunities to get involved in many fun and engaging marketing campaigns. As time goes on Halloween is becoming more and more popular, especially with younger audiences, not only does Halloween marketing let you reach out to new audiences but can shake up your regular marketing campaign, up your credibility and most importantly grabs your audiences attention just in time for the festive season build up. From themed promotions to special[..]

Categories: Digital Marketing

6 Email Marketing Hacks That Will Generate More Conversions!

6 Email Marketing Hacks That Will Generate More Conversions!

Even in 2016 email marketing continues to be one of the most affordable, effective and consistent ways in which businesses can engage with existing and potential customers. Although many would consider email marketing to be a dying form of marketing in a world full of social media and social influencers, there’s still plenty of opportunities out there for your business to reap the benefits of email marketing. Despite being one of the most effective forms of marketing, email marketing can o[..]

Categories: email marketing, digital marketing

Why isn’t my business showing on Google?

Why isn’t my business showing on Google?

A common problem for many small businesses is that despite having a beautiful website, great products and active social media accounts, their business just isn’t showing up on Google search results pages.
And while for many business owners this may seem like the end of the world, there are still plenty of things you can do to help your business get found. Before you hit the panic alarm you first need to understand why your business isn’t showing on search results pages, once you[..]

Categories: Marketing

3 ways you can grow your business with user generated content

3 ways you can grow your business with user generated content

User generated content is an important tool in the business world, allowing you to promote your brand in a unique and authentic way. From reviews to questions and answers through to images of them using your products, user generated content is any content related to your business, produced by your customers.
Today consumers expect detailed, personalised content which allows businesses to show off their company and what they have to offer, something user generated content can offer. Let&rsq[..]

Categories: Digital Marketing

Affordable ways to get your business noticed online!

Affordable ways to get your business noticed online!

The internet is a large place and with a huge number of websites available, getting your business found online is often a daunting and difficult task.
If you’re a startup or small business it’s likely that you don’t have a huge budget to spend on your marketing, so you'll need a well thought out strategy in place to secure your online presence. However worry not, if you’re looking to get your business noticed without breaking the bank then there’s still plenty o[..]

Categories: Digital marketing, Marketing

The ultimate guide to gifs and how to embrace them!

The ultimate guide to gifs and how to embrace them!

GIFs have been dominating the online world for a number of years now, from Tumblr posts to Buzzed articles to even Facebook messenger these days it seems GIFs are an all new way to get your message across. GIFs, or Graphic Interface Format, is a type of file format which supports still images and animated images. Originally appearing in the 90s Gifs have risen to popularity again in a whole new way. With the evolution of the web new tools for Gif creation came about and new ways to feature [..]

Categories: Digital Marketing

SEO misconceptions and myths you need to avoid!

SEO misconceptions and myths you need to avoid!

The world of SEO is littered with misconceptions and myths that can have a negative effect on your business. Failing to understand the key concepts and truths about SEO can lead to not only confusion and time wasting but also huge mistakes which could prove to be costly. With so many business owners looking to SEO in order to get found online, it’s time these misconceptions were busted, meaning businesses aren’t left working with inaccurate information and instead are left focusing[..]

Categories: SEO

Catch 'em all! 5 Valuable things businesses can learn from Pokemon GO

Catch 'em all! 5 Valuable things businesses can learn from Pokemon GO

Pokemon GO is the newest craze to hit the technology world in the last week and if you’ve so much as stepped near the internet in recent weeks you’re bound to have come across somebody talking about it. The new app, loosely based on the Pokemon games of the 90s, allows players to look at the world through their phone screens to search for Pokemon to battle and capture. Combining augmented reality with the real world Pokemon GO encourages players to go outside and explore in order t[..]

Categories: Marketing ideas

The art of emoji: Is it time to utilise emojis in your marketing?

The art of emoji: Is it time to utilise emojis in your marketing?

Emojis are everywhere, in texts, in Facebook posts and even in the Oxford dictionary and now with more and more brands jumping on the emoji bandwagon, now could be the time to incorporate emojis into marketing. Emojis aren't a new thing by any means, introduced in 1999, these tiny images, ranging from smiley faces to flags to food, have well and truly come into their own in recent years, going beyond the world of texting teenagers to being used across many different platforms and many differen[..]

Categories: Digital Marketing