Social influencers

Infographic: Social influencers, the who, why and how?

With the rise in popularity of social media maybe it’s time for you to utilise social influencer marketing!
74% of consumers rely on social media to inform their purchasing choices
81% of marketers who have used influencer marketing judged it to be effective

Types of influencers
Bloggers: 69% of professionals identify blogs as most effective content to leverage a collaboration with influencers
Youtubers: 8 in 10 of the most influential peoplefor teen audiences are Y[..]

Categories: Infographic

Are social influencers becoming too obvious? How to make it work!

Are social influencers becoming too obvious? How to make it work!

Social influencers to many are a new phenomenon. Appearing from the depths of Youtube and Instagram, they’re the trendy new way of marketing your brand. Where years ago you may have gone to a celebrity to endorse your product, now the ‘go to’ people to approach are social influencers. In recent weeks, we saw socialite and ex husband of Kourtney Kardashian take to Instagram to promote Bootea. However as well as posting the caption he was told to he also accidentally posted the[..]

Categories: Social Media and Social Networking