Social influencer

Coke TV: Influencer innovation or obvious advertising?

Coke TV: Influencer innovation or obvious advertising?

A few months ago soft drink giant Coca Cola launched it’s new “CokeTV” Youtube channel, in a bid to reach out and connect with “millennials” and whilst it’s another great example of how seriously big brands are taking influencer marketing, could it end up being a step in the wrong direction? The channel, hosted by vloggers Dodie and Manny is a collaboration channel featuring various Youtube Vloggers and is Coke’s newest way of targeting the youth audienc[..]

Categories: Social Media and Social Networking