Social Networks

4 Social media trends that will shape 2017

4 Social media trends that will shape 2017

The last year has been an exciting time for social media, with rapid changes in software, consumer preferences and the constant development of new apps, there have been a whole new range of opportunities for businesses to utilise their social media accounts.
As social media has and continues to evolved it’s safe to say that the social media landscape is likely to keep changing in coming years, here’s 4 key trends you should keep an eye out for in the upcoming years.
Social v[..]

Categories: Social Media and Social Networking

Are social influencers becoming too obvious? How to make it work!

Are social influencers becoming too obvious? How to make it work!

Social influencers to many are a new phenomenon. Appearing from the depths of Youtube and Instagram, they’re the trendy new way of marketing your brand. Where years ago you may have gone to a celebrity to endorse your product, now the ‘go to’ people to approach are social influencers. In recent weeks, we saw socialite and ex husband of Kourtney Kardashian take to Instagram to promote Bootea. However as well as posting the caption he was told to he also accidentally posted the[..]

Categories: Social Media and Social Networking

Why the food industry should be utilising social media

Why the food industry should be utilising social media

For businesses having a social media presence has quickly developed from a possibility to a necessity. Gone are the days of hiring an intern to post a pictures on your Facebook days, you social media needs to be taken seriously, no matter which industry you’re in. However for certain industries, particularly traditional ones such as the food industry, many are still hesitant about branching out onto social media. What might seem like an un-needed and pointless tool could actually be the [..]

Categories: Social Media and Social Networking

Social influencers, the future of the beauty industry?

Social influencers, the future of the beauty industry?

The beauty industry is changing, where years ago we would buy beauty products based on price or what your friends are buying, the time has come where consumers are influenced by social media.
Social media influencers are everywhere and even if you weren’t aware of it, you’ll have encountered one somewhere, on the internet, in books and even on TV. With this is mind it makes sense for brands to work with social influencers to advertise their products. With brands such as Avon, T[..]

Categories: Marketing Opportunities For Business, Social Media and Social Networking

Could 2016 be the year for social commerce?

Could 2016 be the year for social commerce?

Social commerce isn’t a new phenomenon by any means, however the way social commerce is developing means that it has gone beyond a simple idea into a real form of commerce, seeing the introduction of ‘buy buttons’ across a range of social networks and social media ads.
Long gone are the days of simply using social media for updating people about your meal or about your cat, user habits have changed, adverts are smarter and social media now has much more power over people&r[..]

Categories: Ecommerce Websites and Online Shops, Social Networking

5 social media moves your business shouldn’t be making

5 social media moves your business shouldn’t be making

For businesses both large and small, social media can be a blessing, it’s a relativity low cost way of marketing your business compared to the likes of pay per click marketing and if your budget is tight, an inexpensive, yet effective way of gaining exposure and connecting with customers, however sometimes it can go wrong.
Leaving the wrong person in charge
It’s understandable that as a business owner you don’t want to spend all of your time running the social media acc[..]

Categories: Social Media and Social Networking

Does your business really need to be on that new social media platform?

Does your business really need to be on that new social media platform?

Social media is big business, from the humble beginnings of Myspace to the global dominating world of Facebook, you can’t deny that social media platforms have come a long way in the last 10 years. Whilst it’s almost a given that your business should branch out onto social media platforms such as Facebook, Twitter and possibly even Instagram, there are plenty of other popular up and coming apps and websites out there with a huge amount of users, but are they really worthwhile for y[..]

Categories: Social Media and Social Networking

Why your business needs Pinterest

Why your business needs Pinterest

Pinterest is a popular bookmarking website that incorporates images in it’s approach to sharing information. Day by day, Pinterest is growing in popularity and there are now over a billion people using the website and app. Whilst it’s used for the most part for looking for DIY ideas, party planning and for lifestyle tips, businesses are now jumping on the Pinterest bandwagon, and with good right, it’s possibly one of the best ways to market your business. As much as it might se[..]

Categories: Marketing Opportunities For Business, Social Media and Social Networking

What not to do when using social media for business

What not to do when using social media for business

If you’re a business owner it’s important you have a presence on at least one or two social media websites. Using social media is a great way to speak to your customers and help promote your brand. Running a social media account can have it’s obstacles and for some isn’t as easy as it would first seem and there are certain things to avoid when using social media for your business.

Don’t spam your followers
Posting on peoples timelines or sending promotiona[..]

Categories: Social Media and Social Networking

Benefits of Social Media For Businesses

The expansion of social media and social networks, particularly on Facebook and Twitter, has led to a current estimate of over 35 million people using Facebook in the UK and Twitter being a common reporting media associated with television programmes. This is a huge potential commercial market and opportunity for businesses and is becoming increasingly targeted. Businesses now increasingly develop business profiles and feature them on their websites to encourage loyalty amongst their customers a[..]

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