Social Media

Why Your Business Needs To Advertise On Instagram

Why Your Business Needs To Advertise On Instagram

These days a growing number of people are using Instagram, with a whole new generation of people growing up sharing their photos and videos on the image sharing app. With millions of users per day it’s no surprise that businesses are now starting to harness the power of Instagram and using it to share photos and short videos of their products and services.
A more recent aspect of Instagram is Instagram ads, something which many bigger brands are investing in in order to drive awareness[..]

Categories: PPC, Social Media

Marketing & Memes: A Match Made In Hell?

Marketing & Memes: A Match Made In Hell?

Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used commonly on Facebook, Twitter and even Instagram, with even brands opting to use brands to help increase engagement.
For the most part memes are entertaining, due to how funny, sarcastic and attention grabbing they, which is why many businesses are choosing to use them to their advantage. When used correctly memes can be great for businesses, ho[..]

Categories: Digital Marketing

3 Effective Tips For Using Your Social Media For Customer Support

3 Effective Tips For Using Your Social Media For Customer Support

Social media has a lot more potential than being a place to simply post cat videos and catch up with friends, these days businesses are using social media for a number of things, including customer service and support. From questions, complaints and even compliments, consumers are increasingly heading to social media in order to communicate with businesses.
While you might have a rough idea of how you can become well-versed in social media customer service there are still basics that can be [..]

Categories: Social Media

4 Reasons Why Trying Too Hard Ruins Your Brand

4 Reasons Why Trying Too Hard Ruins Your Brand

Social media is one of the most important marketing tools your business can utilise and can be an effective way to keep your brand looking fresh, on trend and in contact with your audience, in a fun and creative way. With so many brands scrambling to make a name for themselves on social media platforms such as Facebook, Twitter and Instagram, it means that it’s becoming harder than ever for businesses to stand out in the crowd, with many often trying weird and wacky ways to win fans and fo[..]

Categories: Social Media

Effective Ways “Boring” Brands Can Create Social Media Engagement

Effective Ways “Boring” Brands Can Create Social Media Engagement

Social media is one of the most powerful tools your brand can use for marketing your products and services and for most is a fun place to interact with, share and create content with your customers, potential customers and even other brands. However for businesses with a less engaging product or with a very niche following social media can be tricky, with many assuming that social media just won’t work for their business.
As demonstrated with Blendtec and their “Will It Blend?&rd[..]

Categories: Social Media

Why Your Business Needs A Facebook Page

Why Your Business Needs A Facebook Page

With more that 50 million Facebook pages active right now, it’s important that your brand is keeping up with the thousands of other businesses also utilising social media and Facebook in general. When it comes to social media an informative and easily accessible Facebook page could be the difference between a customer staying to find out more about your business or a customer heading elsewhere to find out more, but why else is a business Facebook account important? Let’s take a look.[..]

Categories: Digital Marketing

Which Channels Are The Most Effective For Social Influencers

Which Channels Are The Most Effective For Social Influencers

Social influencers have been everywhere this year, from bloggers to Youtube content creators, to Instagram stars, there’s a number of platforms out there for influencers to take their place and promote your content. But with platforms quickly blurring into one, looking at you Instagram Stories, what platforms are the most effective and where should influencers and brands, be focusing their attention?
Instagram
Instagram has reached new heights in 2016, with millions are users shari[..]

Categories: Digital Marketing

The Art To Loving Emojis: Everything Your Brand Needs To Know About Using Emojis

The Art To Loving Emojis: Everything Your Brand Needs To Know About Using Emojis

Emojis are everywhere right now, on our mobiles, on our social media, on clothing, they’re even being featured on homeware, while this new generation of emoji might seem new, emojis have been around a long time meaning there’s no reason your brand shouldn’t be aware of the power of emojis and how to use them.
Billions of emojis are sent every day across a number of devices and while they’re most commonly sent by those in the 18-25 demographic, brands are now jumping o[..]

Categories: Digital Marketing

5 Social Media Habits Businesses Need To Break

5 Social Media Habits Businesses Need To Break

Habits can be easy to fall into and your social media is no exception, while you might start out with a great plan full of innovative and unique ideas, it’s entirely possible you could fall back into old ways, forming habits that could have an overall impact on your business and your businesses social media following.
From posting too much to overly promotional content, there’s a lot of habits you can fall into that can lead your audience to unfollow your brand and look elsewher[..]

Categories: Social Media, Digital Marketing

5 Creative Ways You Can Add Festive Spirit To Your Social Media

5 Creative Ways You Can Add Festive Spirit To Your Social Media

Right now we’re entering the busiest time of the year for a number of industries from retail and ecommerce, through to food and hospitality, yes Christmas is quickly approaching and it’s time to get prepared. Whilst you may have already thought about planning your festive email campaigns, started stocking your inventories for Christmas and optimising your website for the holiday season, you shouldn’t forget about your social media platforms.
According to statistics more and[..]

Categories: Social Media