Influencer Marketing

Key Social Influencer Trends Brands Need To Know

Key Social Influencer Trends Brands Need To Know

Influencer marketing has been one of the most talked about digital trends of 2016. With consumers now preferring the authenticity of influencers over ads, this year has seen even more focus placed on influencers such as bloggers, celebrities and Youtube creators and it’s likely that the influencer trend will continue to grow far into 2017.
If you’re looking to work with influencers in the coming year then there’s a number of changes and important trends that your business [..]

Categories: Digital Marketing

Coke TV: Influencer innovation or obvious advertising?

Coke TV: Influencer innovation or obvious advertising?

A few months ago soft drink giant Coca Cola launched it’s new “CokeTV” Youtube channel, in a bid to reach out and connect with “millennials” and whilst it’s another great example of how seriously big brands are taking influencer marketing, could it end up being a step in the wrong direction? The channel, hosted by vloggers Dodie and Manny is a collaboration channel featuring various Youtube Vloggers and is Coke’s newest way of targeting the youth audienc[..]

Categories: Social Media and Social Networking