Email marketing

How To Plan A Successful Christmas Email Campaign

How To Plan A Successful Christmas Email Campaign

It’s officially December, Black Friday is behind us, Cyber Monday is out of the way, there’s no more distractions and nothing left between now and the big day itself, so your business needs to be prepared. If you haven’t already started planning your festive marketing campaigns, now’s the time, with huge brands starting their campaigns throughout October and November, competition is already massive and it’s likely to get even more fierce into December.
One of th[..]

Categories: Email Marketing

5 Festive Marketing Emails You Need To Send This Year

5 Festive Marketing Emails You Need To Send This Year

You might think that only sending one Christmas marketing email is a good idea, however in reality it’s important you send out a variety of emails throughout the festive period. From your Christmas promotions to Cyber Monday to New Years sales, there’s plenty going on over November and December so you need to be sure you make the most of it. If you’re unsure what you should be sending your customers this Christmas, you’re in luck, here’s our list of the most importa[..]

Categories: Email Marketing

Email Marketing Tips All Business Owners Need To Know

Email Marketing Tips All Business Owners Need To Know

Email continues to be one of the best ways for businesses to reach out to their customers, allowing you to build your customer relationship and leading to an increase in website traffic and boosting your sales. Despite many misconceptions about the current popularity of email marketing, with so many benefits out there, there’s no reason for small businesses to be ignoring email.
Whether you’re running an ecommerce store or looking to promote your services through your website, em[..]

Categories: Email Marketing, Digital Marketing

4 Email Marketing Mistakes You Should Avoid This Christmas

4 Email Marketing Mistakes You Should Avoid This Christmas

Christmas has been creeping into high street and online stores earlier and earlier every year, where years ago it was a shock to decorations showing up in early November, now Christmas food and decorations are appearing in stores from the end of August. If you haven’t already, it’s time for your business to begin the Christmas countdown, meaning the Christmas marketing begins now.
By now you should have started to plan or even released your email marketing campaigns building up to[..]

Categories: Email Marketing

6 Email Marketing Hacks That Will Generate More Conversions!

6 Email Marketing Hacks That Will Generate More Conversions!

Even in 2016 email marketing continues to be one of the most affordable, effective and consistent ways in which businesses can engage with existing and potential customers. Although many would consider email marketing to be a dying form of marketing in a world full of social media and social influencers, there’s still plenty of opportunities out there for your business to reap the benefits of email marketing. Despite being one of the most effective forms of marketing, email marketing can o[..]

Categories: email marketing, digital marketing

Email marketing: Push or pull marketing?

Email marketing: Push or pull marketing?

When it comes to marketing there are two different strategies, push and pull. Push marketing, a form of advertising which sends some kind of communication to the customer. Be it through a pop up, banner ad or even telemarketing, push marketing targets a specific audience with messages, promotions and offers. Essentially push marketing is the act of pushing adverts on your customers. Pull marketing on the other hand is when you indirectly pull visitors in, making conversions through natural sal[..]

Categories: Digital marketing

Email marketing: why is it still relevant?

Email marketing: why is it still relevant?

Remember the days when everyone loved email? When email was exciting, coming home and logging on to check your emails might've even been the highlight of your day. Maybe. But then everything changed, our attitudes to email changed, no longer was it exciting receiving email. Your inbox no longer filled with exciting messages from friends, instead it now slowly fills with spam, schemes and marketing emails. In the day of WhatsApp, Facebook messenger and iMessage, there are plenty of other ways[..]

Categories: Email marketing