Digital marketing

Common Mistakes Brands Make When Working With Influencers

Common Mistakes Brands Make When Working With Influencers

As influencer marketing becomes more widely used, more and more issues are beginning to arise. What seems like a simple idea can actually prove tricky, from power struggles between influencers and brands, to issues with motivation, influencer marketing isn’t always easy. Let’s take a look at what can go wrong and why it’s so important you avoid them.
Choosing Influence Over Authenticity
It’s only natural for brands to choose to work with influencers with the bigg[..]

Categories: Digital Marketing

Why Brands Should Be Making The Most Of Live Streaming

Why Brands Should Be Making The Most Of Live Streaming

Towards the end of 2016 it became hard to ignore the increasing popularity of live streaming, with live streaming apps become more widely used and even social media starting to include more live streaming features in their websites and apps, it’s safe to say that live streaming is likely to dominate the web throughout 2017.
With it’s increasing popularity, it’s no surprise that even brands are using live streaming to their advantage, opting to stream live content through Fa[..]

Categories: Digital Marketing

Marketing & Memes: A Match Made In Hell?

Marketing & Memes: A Match Made In Hell?

Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used commonly on Facebook, Twitter and even Instagram, with even brands opting to use brands to help increase engagement.
For the most part memes are entertaining, due to how funny, sarcastic and attention grabbing they, which is why many businesses are choosing to use them to their advantage. When used correctly memes can be great for businesses, ho[..]

Categories: Digital Marketing

Effective Ways “Boring” Brands Can Create Social Media Engagement

Effective Ways “Boring” Brands Can Create Social Media Engagement

Social media is one of the most powerful tools your brand can use for marketing your products and services and for most is a fun place to interact with, share and create content with your customers, potential customers and even other brands. However for businesses with a less engaging product or with a very niche following social media can be tricky, with many assuming that social media just won’t work for their business.
As demonstrated with Blendtec and their “Will It Blend?&rd[..]

Categories: Social Media

How Social Media Has Changed The Way Brands Engage With Customers

How Social Media Has Changed The Way Brands Engage With Customers

Social media has come a long way since the days of Friendster and Myspace, no longer is social media a tool used to spy on exes and receive constant updates about your friends cats, these days social media is being used for a number or different reasons, by brands, businesses and individuals.
Social media hasn’t just changed the way we as individuals engage with others, but it’s also had a huge influence on how brands are now engaging with customers, building their customer relat[..]

Categories: Digital Marketing

How Video Marketing Can Benefit Your Business In 2017

How Video Marketing Can Benefit Your Business In 2017

Content marketing has become increasingly more visual over recent years, from infographics, to gifs through to videos wherever you go you’re likely to find more visual elements gain more views, more shares and are overall more engaging.
With a new year coming, it’s safe to assume that content marketing will continue to change and develop even more over time and with more focus being place on video marketing such as Youtube videos, Facebook Live and even Snapchat there’s no r[..]

Categories: Digital Marketing

4 Great Last Minute Christmas Marketing Tips

4 Great Last Minute Christmas Marketing Tips

One minute it’s September, you’re planning Back to School sales and Halloween events, the next minute there’s only two weeks left until Christmas and time is running out to build a solid marketing strategy. But don’t panic, there’s still a number of ways you can reach out to your customers in a last minute bid to generate sales, here’s our top 5 last minute marketing techniques that can boost your business!
Create Christmas Offers
There’s still p[..]

Categories: Digital Marketing

Everything You Need To Know About Marketing To The Next Generation

Everything You Need To Know About Marketing To The Next Generation

In 2016 we’ve seen a huge focus on how brands and retailers should market to young audiences, particularly the 18-25 demographic, also known as ‘millennials.’ However with the next generation of consumers now growing up and looking to make their own buying decisions, it’s time for businesses and marketers to begin thinking about new ways to target this new audience. With so much having changed in the last 20 years, including huge advances in technology, the rise of social[..]

Categories: Digital Marketing

Seasonal Gif Guide: Everything You Need To Know About Using Gifs In Your Social Media

Seasonal Gif Guide: Everything You Need To Know About Using Gifs In Your Social Media

Gifs have come a long way from the tacky, over the top graphics back in the 90s, these days Gifs are back in a completely new way. Thanks to the likes of Tumblr, Twitter and now even Facebook and iMessage, Gifs are everywhere and more popular than ever and there’s no reason your business shouldn’t be making the most of them within your social media accounts.
Gifs can convey emotion and information way more effectively than any other medium, they’re often short, snappy and[..]

Categories: Digital Marketing

Everything Your Business Needs To Know About Instagram [Infographic]

Everything Your Business Needs To Know About Instagram [Infographic]

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Categories: Infographic, Digital Marekting