Digital Marketing

Everything You Need To Know About Marketing To The Next Generation

Everything You Need To Know About Marketing To The Next Generation

In 2016 we’ve seen a huge focus on how brands and retailers should market to young audiences, particularly the 18-25 demographic, also known as ‘millennials.’ However with the next generation of consumers now growing up and looking to make their own buying decisions, it’s time for businesses and marketers to begin thinking about new ways to target this new audience. With so much having changed in the last 20 years, including huge advances in technology, the rise of social[..]

Categories: Digital Marketing

Seasonal Gif Guide: Everything You Need To Know About Using Gifs In Your Social Media

Seasonal Gif Guide: Everything You Need To Know About Using Gifs In Your Social Media

Gifs have come a long way from the tacky, over the top graphics back in the 90s, these days Gifs are back in a completely new way. Thanks to the likes of Tumblr, Twitter and now even Facebook and iMessage, Gifs are everywhere and more popular than ever and there’s no reason your business shouldn’t be making the most of them within your social media accounts.
Gifs can convey emotion and information way more effectively than any other medium, they’re often short, snappy and[..]

Categories: Digital Marketing

Everything Your Business Needs To Know About Instagram [Infographic]

Everything Your Business Needs To Know About Instagram [Infographic]

[..]

Categories: Infographic, Digital Marekting

Marketing Matters: How Do I Get My Business Found Online?

Marketing Matters: How Do I Get My Business Found Online?

Getting your business found online is a priority for most businesses no matter how large. If you’re looking to gain traffic and generate sales then you’re probably looking to attract new audiences from around the country or even around the world. Whilst a fully optimised website is the first step to getting found online, it’s important you consider a number of marketing tools as well, in order to help your business grow. So how do you get your business found online? While it ma[..]

Categories: Digital Marketing

Infographic: Level Up Your Business With Digital Marketing

Infographic: Level Up Your Business With Digital Marketing

[..]

Categories: Digital Marketing

5 Ways To Effectively Market To Older Audiences

5 Ways To Effectively Market To Older Audiences

When it comes to your marketing it can be easy to ignore older generations, with so much focus on the younger demographic, social media and technology, there are many who believe that marketing to older groups just isn’t worthwhile, but by reaching out specifically to one portion of the market, you can miss out on an equally important demographic and ultimately miss many opportunities. Despite often getting overlooked, older generations are a diverse group and contrary to popular belief, a[..]

Categories: Digital Marketing

Infographic: Reach New Heights With Digital Marketing

Infographic: Reach New Heights With Digital Marketing

[..]

Categories: Digital Marketing, Infographic

Treat Your Customers With Engaging Content This Halloween

Treat Your Customers With Engaging Content This Halloween

Halloween is nearly upon us, with just weeks until the main event if you’re looking to get your business involved in the Halloween hype then you need to start now. While Halloween themed email campaigns or special pay per click ads are effective ways in which your business can promote deals and offers, Halloween also gives your business the perfect opportunity to reach out using content marketing. Here’s 5 sure-fire ways you can create engaging and spooky content, this Halloween. [..]

Categories: Digital Marketing

Actionable Ways You Can Take Your Content Marketing To The Next Level

Actionable Ways You Can Take Your Content Marketing To The Next Level

Content marketing is an essential part of building your brand, without great quality content it can be difficult for others to find your business. Part of a great content marketing plan is creating engaging and valuable content that can lead to more visitors and more conversions. Whilst you might have a great content marketing strategy to begin with there’s always room to continue to make it even more effective. There’s a number of opportunities out there to take your content marke[..]

Categories: Digital Marketing

SEO Trends You Need To Be Aware Of In 2017

SEO Trends You Need To Be Aware Of In 2017

The world of SEO is constantly and rapidly changing and as we quickly move towards 2017 it’s incredibly likely that we’re looking to see even more changes, buzzwords and trends appearing in the near future. While nobody can truly predict the future of SEO, through looking at current trends we can work out what might be to happen in the upcoming year. Today we’ll be making our SEO predictions and looking at how they can be taken forward into the next year.
Content Over Keyw[..]

Categories: SEO