Content Marketing

You’ll Never Believe These Crazy Reasons Why Clickbait Is Killing Your Content Marketing!

You’ll Never Believe These Crazy Reasons Why Clickbait Is Killing Your Content Marketing!

Love it or hate it clickbait has become a huge deal in recent years, becoming yet another tool used by marketers and business to try and generate interest. These days no website is safe and it seems like nobody is above resorting to clickbait articles, titles and imagery to help encourage people to click on their links.
With so many opting to use clickbait within their content marketing and with many sites thriving on publishing clickbait content, should you be doing the same?
What Is C[..]

Categories: Content Marketing

How Video Marketing Can Benefit Your Business In 2017

How Video Marketing Can Benefit Your Business In 2017

Content marketing has become increasingly more visual over recent years, from infographics, to gifs through to videos wherever you go you’re likely to find more visual elements gain more views, more shares and are overall more engaging.
With a new year coming, it’s safe to assume that content marketing will continue to change and develop even more over time and with more focus being place on video marketing such as Youtube videos, Facebook Live and even Snapchat there’s no r[..]

Categories: Digital Marketing

10 Actionable Tips You Can Use For Writing Better Content

10 Actionable Tips You Can Use For Writing Better Content

Writing content for you business blog can be challenging, especially when you're first starting out. With so much to consider, from your audience, to your topics, to your headlines, no wonder it can seem difficult. Luckily however we've got 10 great tips that can have you creating better content and reaching out to a range of new customers in no time![..]

Categories: Digital Marketing

4 Reasons Why Your Content Marketing Just Isn’t Working

4 Reasons Why Your Content Marketing Just Isn’t Working

Content marketing is, and continues to be, one of the most effective marketing tools your business has available. Not only can content marketing play a significant role in your website and social media but can also benefit you search engine rankings greatly, helping your business get found in search results.Unfortunately there are a number of common problems out there that can cause your content marketing to be less effective as you’d like. Today we’ll look at identifying these issue[..]

Categories: Digital Marketing

6 Blogging Mistakes Many Businesses Make

6 Blogging Mistakes Many Businesses Make

Blogging has a number of benefits for your business, it can be an effective way to build your brand, reach out to your target audience, raise awareness of your brand and ultimately an powerful tool in helping generate sales. However, doing it wrong can have a huge impact on your brand, not only costing your customers but also potentially doing a lot of damage to your reputation. Though blogging might seem like an easy task, there are still a number of mistakes that can be made on the way to cr[..]

Categories: Content Marketing

How To Effectively Use Your Blog To Promote Your Business

How To Effectively Use Your Blog To Promote Your Business

Blogs are an inexpensive, yet effective way for your business to gain visibility and connect with your customers. As we inch closer to 2017 it appears that content marketing will continue to play a huge role in many businesses marketing strategy, meaning if you’re not blogging now, you soon should be. Starting out can be difficult, blogging isn’t a quick way to generate interest in your business. Your business blog requires dedication, planning and time invested into it in order to c[..]

Categories: Digital Marketing

Treat Your Customers With Engaging Content This Halloween

Treat Your Customers With Engaging Content This Halloween

Halloween is nearly upon us, with just weeks until the main event if you’re looking to get your business involved in the Halloween hype then you need to start now. While Halloween themed email campaigns or special pay per click ads are effective ways in which your business can promote deals and offers, Halloween also gives your business the perfect opportunity to reach out using content marketing. Here’s 5 sure-fire ways you can create engaging and spooky content, this Halloween. [..]

Categories: Digital Marketing

Actionable Ways You Can Take Your Content Marketing To The Next Level

Actionable Ways You Can Take Your Content Marketing To The Next Level

Content marketing is an essential part of building your brand, without great quality content it can be difficult for others to find your business. Part of a great content marketing plan is creating engaging and valuable content that can lead to more visitors and more conversions. Whilst you might have a great content marketing strategy to begin with there’s always room to continue to make it even more effective. There’s a number of opportunities out there to take your content marke[..]

Categories: Digital Marketing

7 common blogging mistakes many businesses make

7 common blogging mistakes many businesses make

For many blogging seems like an easy job, tell people you blog for a living and they’ll likely roll their eyes and tell you that ‘anyone can do that, that’s not really real’ and whilst writing might not be up there with the most hands on work, it can be a lot more challenging than you’d initially believe.When it comes to blogging for business purposes there’s a lot to consider and even the most skilled writer can struggle with certain aspects. With so many con[..]

Categories: Content Marketing, Blogs

5 ways your business can benefit from blogging!

5 ways your business can benefit from blogging!

If you’re running your business website without a blog then you could be missing out on some amazing opportunities. In today’s world your customers expect engagement online, through social media, your website and even through blogs. No matter the industry, there are a number of benefits to running your own business blog from SEO benefits to increasing sales, nowadays not having a blog just isn’t an option.
Creates engagement
A blog can be an effective way for your busines[..]

Categories: Content marketing, Blogs