Building and maintaining your brand is arguably one of your company’s most important investments. From your logo and brand colours through to your content strategy and brand voice, your branding is key for shaping your business, helping you truly establish your business from the competition. Whether you’re creating your branding from scratch or looking to refresh your existing brand, there’s a few do’s and don’ts you should know in order to create a brand that ref[..]
When you first launched your business it’s likely you’ll have spent months creating branding that not only looks great but that also truly reflects the message you want your business to put across. From your colours to your logo there’s a lot of effort put into your branding and when the time inevitably comes to change your brand it can be a difficult challenge.Rebranding your business doesn’t have to be an additional stress, your rebrand should be an exciting part of you[..]
If you’re a small business it can be easy to believe that branding just isn’t right for you and should be left for much larger companies with a much larger budget. However, when it comes to building your brand no business is too big or too small, in fact even the smallest businesses should be considering their branding from the get go in order to get ahead.
Whilst you might think that building your brand is low on the list of your priorities, whilst your still trying to market yo[..]
Every business wants to become an interesting, relatable and ultimately likeable brand, no matter what the product or service, your business needs to develop a dynamic personality to keep your customers engaged. Understanding your brand persona can help both you create an authentic, unique and consistent business and can be a great way to set your business apart from the rest. However, creating a unique brand is no easy task and there’s plenty of factors to consider when getting started,[..]
Sometimes you’ll come across a company where their content is so flat that you just don’t want to read it. In fact nobody wants to read content that seems like it’s been written by some kind of corporate robot. Don’t be that company that creates uninspiring, boring content, be the brand your customers can relate to, connect with and stick with for years to come.
Speak your customers language
There’s no simpler way to humanise your brand than to speak to your [..]
We have regularly written news articles advising of the direct relationship between corporate image and business sales effectiveness. Familiarity and confidence are critical impressions in marketing and sales environments, therefore the integration of a professionally design corporate logo and corporate branding throughout all facets of a company can prove to be decisive. Why not discusswithbone of our dedicated design team, just how Discovery Design Ltd can assist you in enhancing your image in[..]