Blogging has a number of benefits for your business, it can be an effective way to build your brand, reach out to your target audience, raise awareness of your brand and ultimately an powerful tool in helping generate sales. However, doing it wrong can have a huge impact on your brand, not only costing your customers but also potentially doing a lot of damage to your reputation. Though blogging might seem like an easy task, there are still a number of mistakes that can be made on the way to cr[..]
Blogging can be difficult, no longer is blogging just about writing a short post, adding some images and expecting readers, blogging has grown significantly in the last few years. Not only has the number of personal blogs increased in numbers but the amount of businesses using blogs to promote their business and engage with customers has also risen. When it comes to publishing your content online things can go wrong, there’s no lessons in how to blog, for many it’s trial and error an[..]
Categories: Digital Marketing
For many blogging seems like an easy job, tell people you blog for a living and they’ll likely roll their eyes and tell you that ‘anyone can do that, that’s not really real’ and whilst writing might not be up there with the most hands on work, it can be a lot more challenging than you’d initially believe.When it comes to blogging for business purposes there’s a lot to consider and even the most skilled writer can struggle with certain aspects. With so many con[..]
If you’re running your business website without a blog then you could be missing out on some amazing opportunities. In today’s world your customers expect engagement online, through social media, your website and even through blogs. No matter the industry, there are a number of benefits to running your own business blog from SEO benefits to increasing sales, nowadays not having a blog just isn’t an option.
A blog can be an effective way for your busines[..]
The addition of a blog to your businesses website is a great way for you to connect with your customers but can also be a powerful way to help strengthen your brand. Many businesses believe that a blog can be time consuming and pointless, rather than being the beneficial tool it actually is. A blog can be one of the most cost effective ways to promote your business and can if done right ultimately lead to more traffic and more conversions. Writing an effective business blog can be a challenge [..]
Creating content for your blog or social media accounts can be a difficult process, trying to write content that is both engaging and informative can be hard to balance but it is possible and it’s easier than you would think.
The first step in the creation process is to ask yourself ‘who am I writing for?’ it’s a simple question but an important one, you can’t create good content that others will enjoy if you don’t know who you’re writing for. If you&[..]
Blogging is one of the most valuable tools that a business has and is a great way to engage with your customers or clients. Whilst many business owners don’t understand the point of blogging and how it can benefit them, posting blog articles on your website can be an effective and affordable way of shaping your brand. Most importantly blogging allows you to speak directly to your clients, whilst you can do this through social media posts and emails, a blog post lets you really go into de[..]