Pinterest is a popular bookmarking website that incorporates images in it’s approach to sharing information. Day by day, Pinterest is growing in popularity and there are now over a billion people using the website and app. Whilst it’s used for the most part for looking for DIY ideas, party planning and for lifestyle tips, businesses are now jumping on the Pinterest bandwagon, and with good right, it’s possibly one of the best ways to market your business.
As much as it might seem like online scrapbooking isn’t a great tool to generate sales you’d be very surprised at how important Pinterest can actually be.
Increase brand awareness
As with any social media website, having a Pinterest account means that you can strengthen your brand awareness. Creating a solid Pinterest account featuring your logo, company name, your own organic images and links to your website and products means that you are establishing your brand in another form and establishing your brand on a creative and fun platform.
Drive traffic to your website
As well as increasing brand awareness, Pinterest can lead to an increase in traffic to your website and hopefully an increase in sales. As well as featuring links to your products and website, Pins usually link to the original source of the image, if this link leads back to your website then you’re guaranteed that there would be some form of traffic coming to your website.
One of the main features of Pinterest is how easy it is for content to be shared. Once your pin has started to gain some popularity then it will be getting a huge amount of views, pinned or not. If thousands of people are seeing your pin and ultimately your product, this will generate some interest in your product, your brand and drive new customers to your website.
Overall, Pinterest lets companies upload that content is cheap, shareable and could lead to visibly higher traffic, why not try Pinterest for your business today? See how it works for you.