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Voice search is an emerging trend in the world of search and search engine optimisation. With the popularity of Alexa, Google Home and Siri growing more and more upon each year, it’s predicted that by 2020 more than half of all searches will be performed as voice search.
As an easy, quick and effective way of performing searches, voice search gives users the option to find out everything they need to know by simply asking. This means that questions can be asked in a number of situations, even when users can’t physically type what they want. The words audiences type are often different to the words they say and phrases are said in a much more casual, informal manner, something that’s likely to change the way search engines perform.
So how will voice search change SEO?
SEO, also known as search engine optimisation, is the practice of optimising a website for Google, incorporating keywords that searchers are likely to type when searching for products, services or information. For example, a company based in London that sells cakes is likely to want to appear in search results for the phrase “cake shop London.” Through SEO, you can tailor the website text to target this phrase or similar in order to rank higher within results.
Ultimately audiences are using voice search because of its convenience, it’s a much quicker way to search online and guided by its accuracy. For many, voice search is available on phones, tablets and even now on desktop devices, ready to use from the get-go. Not only is it so readily available, but it’s also useful for those who have difficulty typing or who get easily confused with a website's interface or navigation.
Voice search provides a much better user experience for internet users, especially for mobile and tablet devices and given that user experience is becoming more significant across the board, it’s no surprise that voice search is becoming more widely used.
Whenever you ask Google a question or request Alexa’s help with finding a song, you’re performing a voice search and while it’s been prominent for a short time now, it’s important to consider what this means for the way in which content is optimised.
What should be considered with voice search?
There are a number of possibilities for not only voice search but for voice assistants in general, these devices can now already complete tasks such as taking notes, telling us information and setting alarms, however, it’s likely they’ll be able to do even more in the future.
Voice search is changing the way in which people search, plan, make plans and even in how they learn new information. If businesses and organisations are looking to stay visible within search results they need to change the way they optimise content for search engines.
If you’re interested in finding out more about how you can optimise your organisation’s ongoing search engine or voice search strategy, why not contact us today?