You’ve probably heard of Apple Pay, you may have even used it and whilst it’s taken longer than expected for consumers to fall in love with Apple Pay, it’s still a safer and faster way to shop and it’s likely that it's popularity will continually rise in popularity in coming months.
With Apple now reportedly working on a way for ecommerce stores to fully support Apple Pay, it might be a good idea to think about integrating Apple Pay with your ecommerce store in order to offer your customers another way of paying and making the checkout process even easier.
Apple Pay is a system which allows customers to simply tap their mobile devices in stores in order to pay, basically it’s very similar to contactless cards but with a mobile device. Credit or debit card details are stored on the mobile in order to make payment faster and easier than ever, as well as a record of all payment history and transactions.
Apple Pay is available on a range of Apple devices including the iPhone 6, 6s, 5se, Apple watch, iPad Air2, iPad Pro, iPad Mini 3 and 4. As many of your customers are likely to be using mobiles and iPads to purchase products, the option for Apple Pay on your site could be of great convenience for your customers.
In time Apple Pay may be set to become standard practice when it comes to ecommerce and it’s likely that most retailers will be including Apple Pay within their payment options in the future. Ultimately it should be a positive for ecommerce, offering your customers the chance to quickly checkout, if your website is optimised and Apple Pay has been integrated professionally then there should be no reason why the inclusion of Apple Pay should be a huge boost for the ecommerce industry.