A common problem for many small businesses is that despite having a beautiful website, great products and active social media accounts, their business just isn’t showing up on Google search results pages.
And while for many business owners this may seem like the end of the world, there are still plenty of things you can do to help your business get found. Before you hit the panic alarm you first need to understand why your business isn’t showing on search results pages, once you’ve figured this out, you can develop a long term plan to resolve the issue.
There are several reasons why your site might not be showing up in search engines results so today we’ve put together a list of some of the most common reasons why and what you can do to improve your visibility.
SEO, or search engine optimisation, is the process of optimising your website to help you gain higher search engine rankings and increase the chances of your business appearing in search results pages. By creating content which features keywords relevant to your business, as well as including these keywords in your website meta tags, it means that your website is more likely to appear in search results for these keywords. If your website hasn’t been optimised for search engines then that’s a very likely reason as to why your business isn’t showing up online.
If you’re website has only just launched you should be aware that it can take time for your site to appear in results pages. A new website doesn’t have any inbound links and can take time to be crawled by Googles bots and put in search results. When it comes to waiting for results it’s best to be patient, don’t expect instant visibility and you’ll soon see results.
Despite the current trend of having minimalistic websites, with very little content, it’s important to remember your content is what gets you ranked in the first place, if you’ve got little content, there’s nothing for bots to scan. You should include your keywords into your copy in a subtle way, don’t include too many all at once or try to fit them in in an awkward way as this not only looks bad for customers but is frowned upon by Google.
Choosing the right keywords for your business can be difficult, finding out what your customers are looking for when looking for your business can often be hard to work out and it’s not uncommon for many to include the wrong keywords for their business when writing content for their websites.
In todays technology driven world, most people are heading straight to search engines to find businesses, products and services, if they can’t find you then you’re not going to be generating any sales. By enforcing these simple steps there’s no reason your business shouldn’t be getting found online, unlocking your potential and boosting your overall business.