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Launching and running a start-up business is no small task, there’s hundreds of things to think about and plenty of things that need your attention. From the initial launch, managing the product and dealing with payments, through to running your website and monitoring your social media accounts, there’s a lot to consider - everything requires attention.
With so much to think about when it comes to starting a business, one mistake start-up owners tend to make in the early stages of development is overlooking the importance of marketing their company and building the company brand.
For many, marketing is simply overlooked, forgotten about amongst the hype of setting up a new business venture. For others however, marketing is ignored, with entrepreneurs viewing this as an unnecessary spend, or something that is seen more as a liability than as an opportunity.
A start-ups success is built predominately by its ability to drive customer acquisition, create revenue and build profit. While a unique product and great website can help drive traffic and conversions initially, this can only go so far, without marketing businesses can fail to reach their target audience and as a result, may not achieve the targets they really need to develop their business.
Why is marketing so important?
Your business won’t go anywhere if people don’t know who you are or what you have to offer. The entire point of marketing is so that businesses and organisations can create brand awareness and share their message with the world. If your business is unknown there’s no way people will buy your products or services.
Marketing not only helps promote your products and services, but it also helps you place your brand right at the front of your customer's mind. Meaning any time they want your product or service, you’ll be the first brand that comes to mind and not your competition!
In order for your business to achieve success, you need to have a strong, trustworthy reputation, marketing helps secure this great reputation. Marketing help builds your brand name, getting it out there to audiences and allowing it to build recognition or recall, when a company reaches high expectations its reputation becomes firmer, helping draw new audiences and increase both leads and sales.
To build a good reputation you need to be actively participating in the community, through showing high-quality ads to running an engaging social media account, by marketing your brand to others effectively you can automatically appear much more professional, trustworthy and audience friendly.
Once you’ve managed to get into the consciousness of your audience, your chances of being able to drive more sales become much higher. If people know you exist they can find your products and services much easier, allowing them to see how good your company really is. From here your customers can tell others about your brand, and with word spreading it’s impossible to not generate more sales.
Without marketing, there’s no way you would be able to generate the traffic, the sales or even the hype around your brand, which could lead to your business becoming unsuccessful.
There’s no doubting that managing to successfully market a start-up business is one of the biggest challenges new business owners face, especially alongside running the rest of the business. However, marketing is unquestionably an important factor when launching a new business venture, looking to achieve success and is something that should never be ignored.
Categories: Digital Marketing