These days you’ll often be pushed to find an ecommerce store which doesn’t feature some kind of frequently asked questions section. A FAQ page is a vital part of a website, especially when selling products of services, your customers are always going to have questions and it’s incredibly important you answer them in order to keep your business a success.
Without an FAQ page it’s likely that you’ll receive multiple emails from customers asking you very similar questions, or for clarification on your services or products. Not only does answering the same questions repeatedly obviously get boring, but it takes time out of your day and removes you from other important parts of running your business.
The entire point of your FAQ page is to provide valuable information that will answer your customers queries, which is why it is so important to make sure the information you offer is straight to the point and simple, yet still engaging.
It’s important not to include too many questions all together on your FAQ page as you can often end up confusing your customers. An idea if you do receive a lot of questions is to think about breaking your questions down into categories, such as a ‘Shipping’ category or a ‘Returns’ section that your customers can jump to in the click of a mouse.
You would be amazed at how a simple FAQ page can cut the amount of emails you receive from customers in half. There really is no drawback to having an FAQ page, other than it taking time to make, it can be a key factor in making conversions and helping your business achieve it’s full potential.