With the nights drawing in and the Christmas shopping started, it’s only a matter of time before we need to start thinking about the future! As 2017 quickly approaches, with it comes more advances in technology, higher demand and more opportunities for your business. What better time to start thinking about the future of ecommerce than right now and just how these future trends can affect your business.
Towards the end of this year we’ve seen more and more from virtual reality and augmented reality, with even huge brands like Sony taking steps into the VR world. With such a huge focus in such a small time, it’s inevitable that VR will begin to play a large part in the future of many industries, including ecommerce.
From virtual dressing rooms to virtual show rooms, VR is likely to be incorporated into many aspects of retail and ecommerce and is something your business should think about in the coming year.
In recent years there’s been a huge focus on online retailers providing next day delivery and with more now offering this, the obvious next step is same day delivery. With ecommerce giants such as Amazon, offering same day and even same hour delivery with their Prime services, in order for smaller stores to keep up they need to provide something similar.
With an increase in customer demand for a quick and convenient service and the possibility of delivery drones becoming even more likely there’s no reason you shouldn’t consider same day delivery in 2017.
Social commerce is one of the biggest ecommerce trends to be looking out for in 2017. With the inclusion of shopping features on social media platforms such as Instagram, Pinterest and Facebook, consumers are now given the option to purchase products online through social media apps and websites, instead of through the stores themselves.
If you’re selling online and looking for a new way to sell your products and reach new audiences, then expanding your ecommerce reach onto social media can be a great way to grow your brand and keep up with current trends.
Personalisation is one of the best ways you can give your customers an engaging and fulfilling shopping experience and it’s clear that in the coming year even more focus will be placed on personalisation during the ecommerce experience. A user-centric approach is one of the best ways you can generate sales.
Offering your customers products based on their buying and browsing habits, sending personalised emails and offering personalised vouchers can be simple yet effective ways to offer personalisation in your shopping experience.
Staying ahead of current and future trends is one of the most important things you can do in order to keep your ecommerce shop modern, up to date and successful. Focusing on a mobile ready, personalised and overall more convenient experience, as well as continuing to think about modern technology such as VR and drones can all be important elements in building and growing your ecommerce store and increasing your traffic, sales and overall profit.