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Halloween is nearly upon us, with just weeks until the main event if you’re looking to get your business involved in the Halloween hype then you need to start now.
While Halloween themed email campaigns or special pay per click ads are effective ways in which your business can promote deals and offers, Halloween also gives your business the perfect opportunity to reach out using content marketing. Here’s 5 sure-fire ways you can create engaging and spooky content, this Halloween.
Halloween is an ideal way for your company to get user generated content for your website, social media or for your blog. Through your social media platforms such as Facebook and Twitter, you can ask your customers to share their Halloween plans, costumes, food or even pumpkin carvings, which not only gets people involved with your brand but ultimately creates a sense of community around your brand.
If your office, warehouse or store is getting involved in the Halloween then there’s no reason you shouldn’t show this off using your social media platforms. Showing off your decorations, costumes or even photos of events that your business might be involved in, is the perfect way to give your customers an exclusive look behind the scenes and shows the more human and fun side of your company.
Halloween is the one time of year you can embrace the eccentric and the negative so why not make the most of it? Halloween can be a great time to focus on telling some real life horror stories centred around your business. Whilst you shouldn’t focus too much on the grim reality, you can use Halloween as an excuse to talk about the horror your customers face if they shop elsewhere or the things that can go wrong, in a helpful and lighthearted manner.
Halloween lets your brand be as wacky, creepy or strange as you like and while video production can be expensive, creating video content is another fun way in which your brand can get involved in the Halloween season. From short Youtube videos to Vines and even Short Snapchat videos and stories, there’s plenty of opportunity out there to create engaging content that not only increases views, traffic and ultimately generates sales.
From teenagers looking for costume ideas to parents looking for food and party inspiration, it’s likely that this Halloween there are plenty of people out there looking for inspiration online and there’s no reason your business shouldn’t be able to help. By creating fun tutorials, how-to videos and infographics you can not only create great Halloween themed content but also provide valuable and reliable content that can be of huge benefit to your customers.
Halloween essentially starts the winter season, it’s the beginning of the run up to a number of important events that retailers and marketers need to be involved in, including the big run up to Christmas. Ignoring Halloween not only means your business misses out on a number of opportunities to reach out but it can have an effect on the rest of your marketing plan leading up to Christmas.
By reaching out to your audience this Halloween, you’re likely to keep their attention over the coming months and possibly right up into the new year, increasing your customer relationship, credibility and increasing your chances of conversions.
Categories: Digital Marketing