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Creating content for your blog or social media accounts can be a difficult process, trying to write content that is both engaging and informative can be hard to balance but it is possible and it’s easier than you would think.
The first step in the creation process is to ask yourself ‘who am I writing for?’ it’s a simple question but an important one, you can’t create good content that others will enjoy if you don’t know who you’re writing for. If you’re writing a fashion related article target those with an interest in fashion and if you’re a technology blog aim your article at those who are interested in technology, it doesn't make sense to target everyone. This is especially important if you are writing a blog for a business. It’s a good idea to target people who fit a similar profile to desired customers as it can lead to an increase in traffic and sales.
Next in your quest to great content is deciding on what exactly your post is going to be about and what the purpose of your content is. Do you want to achieve more sales? Do you want to inform people of some news or are you looking to give your opinion on something related to your blog or company? Whichever it may, be it’s important to know exactly what you want to achieve from your article.
Once you’ve got the answer to those two important questions it’s time to generate some ideas, throw ideas out there, write down everything you can, it doesn’t matter if they’re boring or bad ideas, it’s good to just get them out there. You can always fine tune them later.
After deciding on the perfect topic of choice you can start writing, come up with a catchy, unique title and if you can, feature some relevant keywords which could help rank your article higher within search engines. Give your post a voice and add some personality to your article, people should be able to connect with your posts, not be bored by them. There are many benefits to blogging and if you stay organised and post regularly you should be well on the way to creating a successful blog.