Starting your business is an exciting and hectic time and amidst the stress it can be easy to fall into the trap of thinking that with a beautiful website and a great product the customers will flock to your business. Unfortunately, in most cases to really achieve results you need to put in the effort and have a well thought out marketing strategy that can truly drive your sales and build your business.
For start ups, marketing can sound like another expense and another thing to worry about, however it’s an important part of your business and can have a huge impact on the future success of your business.
When it comes to start up marketing it’s important you include the right channels, this is especially important if your budget is small yet you still want to achieve the best results. It’s pointless focusing on certain marketing techniques which can cost you significantly but fail to gain the results you want.
Once you’ve identified your target audience, there are a number of marketing options out there, from social media to paid advertising there’s plenty of choices available for businesses with even the smallest budget.
Setting up a blog can be relatively cheap and simple, whether you opt to include a blog within your website or choose to use a blogging platform, a blog gives you a great opportunity to promote your business. Blogging has great SEO benefits, allowing you to write relevant and insightful posts related to your business, which can include your specific keywords that can help your blog rank in Google search results.
Blogging can give your business wide exposure, from getting ranked on Google to sharing your blog content on social media pages, effective blog content can be viewed across the internet buy thousands of people and for such a small price it makes sense to consider a blog as part of your marketing strategy.
Social media is one of the most popular ways businesses promote themselves and reach out to new audiences and this shouldn’t be something your start up ignores. It’s important your business choosing relevant social media sites, aiming to focus on the sites where your audience are likely to be, there’s no need to master every single social media outlet when your audience might mostly be on one.
Making consistent posts showing off your products, connecting with your customers and responding to any queries people might have, is a simple and effective way in which you can reach out to your audience, build your followers and look to build a healthy customer relationship, for completely free.
Pay Per Click
Pay Per Click advertising might sound scary especially if your business hasn’t got the most extensive budget. Whilst there is cost involved in PPC advertising, you can be totally in control of your budget and your total ad spend. With Pay Per Click advertising you can set limits on how much you spend daily meaning you can’t accidentally spend your weekly budget at once and also meaning you don’t have to keep track of your spending constantly.
Compared to the likes of blogging and social media, paid advertising is a much more direct way of marketing your business. Showing ads on search results pages gets your business directly out there to the relevant audience, the people who are looking for your business, making it slightly more effective that social media and perhaps worth the additional spent. Reaching those customers or potential customers early is important and with PPC you have a great way to do this.
Start up marketing may seem complex, however you shouldn’t see marketing your business as an additional stress or as a waste of time. If you’re looking to drive both sales and leads then your marketing is important, it’s as important as your website and your products and without you could see your business in trouble. Don’t forget your marketing and you’ll be achieving results in no time.