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Despite popular belief that that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy, working as a fast, reliable and cost effective way of reaching out to both new and existing customers.
Email marketing allows you to create more personal and targeted messages that can help you build more meaningful relationships with your audience, helping you build up customer loyalty, as well as improving your response rates, engagement and boosting sales. If you’re unsure whether email marketing is right for you, then maybe it’s time to take a look at some of it’s biggest advantages before you begin.
Cost Efficient
For the most part email marketing can be done cheaply, especially if you’re creating your own emails in house. With a number of platforms available to help you build your email lists and send out your emails, starting from only a couple hundred pounds, you can gain great results for a relatively small cost.
Can Be Tracked & Measured
Through email marketing platforms such as Mailchimp, businesses can monitor and track their emails once they’ve been sent, making it easy to monitor bounce rates, open rates, unsubscriber rates, click throughs and many more. By measuring your emails you can gain an insight into what is working well and what isn’t, helping to change your strategy in order to achieve the best results.
Easy To Share
Email is one of the easiest platforms for sharing content, after social media, with a simple click of a button your email can be sent to your audience and can even be forwarded to their contacts, allowing new potential customers to find out about your deals, new, offers and promotions. There are no boundaries with email marketing, if you want to reach global audiences, there’s no way you can’t!
Targeted
Email marketing gives you the ability to control who sees your email, making sure that specific emails to the a targeted audience if needed. By using email marketing platforms to segment your email lists and contacts based on factors such as demographics, locations or other important data you can be sure that your emails are targeted and even personalised.
Direct Audiences To Your Site
Email can be one of the most effective ways to direct your audiences straight to your website. By offering links to videos, offers, departments or even some kind of download you can provide your audience with something so valuable that it encourages them to visit your website to find out more. Your emails should never just be read and then forgotten about, they should always link to your site, to encourage more visitors and hopefully get results.
In a time where social media and influencer marketing seems to be the focus, email marketing can be seen to be taking a backseat, however if you haven’t considered email marketing and the benefits it has for your business, perhaps now is the time. As a measurable, credible and cost effective tool, email marketing is perfect for all businesses, helping you reach new audiences and carrying on the main message of your brand.
