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Pay per click advertising has become a hugely important factor in digital marketing and has come a long way since the early days of bidding on a keyword and essentially hoping for the best. With more options becoming available for PPC advertising, remarketing has become a popular option when it comes to pay per click marketing.
In fact remarketing is quickly becoming one of the most popular choices for businesses who are looking to increase sales and leads through paid advertising.
But what is remarketing?
Remarketing is the practice of targeting your advertising towards people who have already shown previous interest in your site or your products, however haven’t actually made a purchase. A remarketing campaign often shows across the web, be it in search results, on other websites, on social networking sites and even on Youtube.
The idea is that these ads will encourage your previous visitors to come back to the site and carry on with their purchase.
Just as you would marketing to new audiences in order to increase traffic and sales, with remarketing you have the opportunity to market to people you know have already shown active interest in your products, which is a good start and increases the chances of them converting and ultimately the effectiveness of the ad.
Relatively straightforward to set up, remarketing can be a rather simple way of reaching out to audiences, helping you constantly stay in the minds of your potential customers, creating brand awareness and ultimately giving you the chance to turn a missed opportunity into a sale.
Are you looking to try remarketing but don’t know where to start? Speak to our team today, we can help you work out where to go next!