The importance of a good domain name for your website

Your company’s domain name is the first thing your customer will encounter when they discover your website and it’s one of the key things that will make your company stand out, with over half a billion domains in existence, a good domain is the difference between a successful business and sinking in to obscurity, so you need to make sure you get it right.

Your domain name adds credibility to your business and having your own domain name makes your company look professional. A short, easy to remember domain name is key for your business and if you don’t own your own domain customers will assume you don’t care about making a professional impression and could lead them to believe that the service you offer in turn will be unprofessional.

Having your own domain name for your company can help you build your brand and help you reinforce your brand value. If you have a relevant, memorable domain name or a domain name that matches the name of your company, customers will remember it and always associate it with your company and your service and hopefully pass the name onto friends.

Owning a domain name allows you to create personalised email addresses to your own domain name for your business. Having personalised email addresses for your workforce makes the company look more professional and is a great way to promote your business as a brand, unlike if you were to use Gmail, Yahoo or Hotmail for business uses.

When it comes to search result rankings, your domain name plays an important part in where you rank. Search engines do recognise the importance of domain names and if you own a domain name search engines will rank you higher than if the domain is part of another domain such as when you get your website launched with a free web host. It’s also good to feature keywords in your domain name as these are more likely to rank higher than one without a keyword.

Ultimately a good domain name is vital for your business and plays quite a important part in both generating traffic for your website as well as building your brand reputation, without a good domain you could lose out to your competitors. If you’re looking to purchase a domain for your business and don’t know where to start, speak to a member of our team today!