Social media has rapidly become a huge marketing tool and when planning your social media strategy you should always remember to maximise social media too. It’s a good idea to think about what you’re going to post in advance, without a social media strategy you could cause yourself a lot of problems and ultimately get yourself stuck in a rut.
Through social media you can attract a whole range of customers, but you need a purposeful and well thought out plan, so let’s take a look at what exactly you should be posting and what you shouldn’t.
Your social media accounts can be a great way to post content about your business including any news or updates you might have to share with your followers and customers. By posting short, informative updates through your Facebook or Twitter, or even just using social media to link to news on your blog, you can not only create engaging content for your followers, but also keep your business active.
Posts about your industry tend to go down well on social media, take some time out of posting your own content and instead look to share content from others in your industry, such as blog articles, quotes or even status updates. Not only does this mix up your content, but it also shows that your business cares about the opinions and thoughts of others and agree with what they have to say.
Sharing user generated content on your social media is another great way you can provide engaging social media content, as well as create a sense of community around your brand. By sharing your audience content you can show to others that your customers use, enjoy or want to be involved with your products and brand, creating some form of social proof and building trust with your audience.
Don’t forget you’re still looking to promote your business, products and services on your social media, as well as look to generate sales. Whilst what you post shouldn’t be too ‘salesy’ by posting images of your new products and the occasional link to your sales or new lines you can still aim to promote your products and generate more interest in your products and services, through your social media accounts.
Images and posts which feature inspirational quotes and imagery often get the most attention on social media, especially alongside relevant hashtags such as ‘Monday motivation’ or ‘Wednesday wisdom.’ Everyone wants to be inspired or motivated and by adding quotes alongside your business can really help your company’s image and reputation.
The best businesses often use a mixture of all these types of content within their social media strategy. By experimenting with your posts, you can unlock a number of great opportunities for your business, including expanding your reach, generating more leads and increasing your sales. Try it today, narrow down your content types and you’ll quickly see results.
Categories: Social Media