Search Engine Marketing, also known as SEM, is a form of internet marketing. This is the promotion of websites by specifically targeting an increase in their visibility on the first search engine results pages, also referred to as SERPs. This is achieved by a number of different approaches such as via both on-page and off-page search engine optimisation and by pay-per-click advertising and paid advertising in relevant search engine and directory media. Recent strategies include the use of social media and social networks. Analysis of search engine traffic and behaviour statistics is an integral part of Search Engine Marketing planning. At Discovery Design we are renowned for our SEM expertise, so if you wish to enhance the promotion of your website by Search Engine Marketing, then please give us a call on 0845 900 3201.