In 2016 your website really is the key to a successful business, with todays consumers looking online to find products and services often a company’s credibility is based solely on it’s website design.
As businesses are becoming more dependent on their online presence, it’s now more important than ever to have an efficient and well designed website. Unfortunately however here are still businesses out there who have misconceptions about web design, ultimately lowering the effectiveness of their website and hindering their business.
Web design is easy
One of the most harmful misconceptions is that web design is easy to do. In professional hands a website may look effortless and easy to build, but it requires a lot of hard work. Every feature requires planning and careful consideration. Making sure the website is designed around the websites purpose, target audience and the brand identity as a whole.
With the increase in free website builders, the misconception is still growing that anyone can build an effective website, however this isn’t the case. Often website builders can be quite limited in both their design and functionality and whilst easy to use can have negative impacts on your business. If you’re looking for an effective website then you’re always best speaking with an expert who can create you a beautiful and functional website.
Once it’s built it’s done
The web is constantly changing and websites need to be continually updated in order to remain relevant and trendy. Whether it’s due to changes in your business or a new design trend, your website will need to evolve over time and be updated regularly to make sure everything is still working effectively.
Being under the impression that once your website is built then it’ll stay the same forever can be harmful to your business. It’s important to take this into account the future of your business and your website when designing your website so you have an idea of how it may grow over the years.
Copying the competition is fine
It’s not. Whilst it’s always a good idea to check up on your competition to gain some insights on what they are achieving there’s no need to copy them outright. Getting an idea of which elements of your competitions website work and which don’t means you can learn from the best parts of their design and incorporate it into your own unique website design.
It might be tempting to copy your competition but not only can it make your business look petty and unoriginal, it can also make your website look untrustworthy, copying another website can make your website look shady and unprofessional and could it can make visitors think your service may
Everyone needs to be involved
It’s important to keep everyone on the same page and up to date, however there’s no reason to involve every single person in every email or meeting. It’s best to keep only those exclusively involved in the know, the last thing you need when building your website is too many people giving conflicting opinions.
With too many people involved, messages can be misconstrued, emails can be confusing and ultimately websites can end up looking completely different to intended based on constant changing and differing opinions.
When it comes to your website it’s important to be informed about everything you’ll need to include and be aware of in the process, nobody wants to spend time and money on a website for it to have the results they want. If you still have any questions about website design and want to find out more about how your business can benefit from a new website then get in touch today!