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It’s nearly here, there’s only weeks to go and while you should have been planning months in advance, it’s completely possible for busy businesses to still feel unprepared for the festive season.
Not to worry though, there’s still time for those who have neglected their marketing during the Christmas buildup and while it might not involve the most lavish campaigns this late in the month, there’s still plenty of ways you can up your marketing game at this point of the year.
If you’re a little behind on your Christmas marketing, here’s our top last-minute ideas;
Email marketing can be an effective marketing tool, even when you’ve left your marketing until last minute. If you’ve been proactive throughout the year then it’s likely you’ll have a list of customers subscribed to your emails, allowing you to send out festive themed emails reminding them of your services and the products you have to offer, so that at least they’re aware of your existence before Christmas.
Blogging is a great way to promote your products, your business or your message throughout the year. At Christmas you can utilise your blog so that it includes relevant keywords that relate to your Christmas promotions or products, acting as an SEO opportunity but also meaning you have shareable content that can be posted to your social media pages.
It’s always nice to receive a free gift, especially at Christmas time, so why not give something back to your customers and send them out a small gift? From product samples to vouchers these gifts could be the perfect element to helping strike a relationship with your audience, showing them that you not only care about sales but that you also care about them.
Shipping can be a huge concern for many customers shopping online, something which becomes even more of a concern during the usually expensive holiday season as it can increase costs even more. Free shipping is a deal breaker for many, especially when budgets are tight, by offering free shipping, you’re doing your customers a favour, helping them out during an otherwise pretty expensive time of the year.
One way you can effectively increase sales over the Christmas run-up is to increase your budget on any PPC campaigns you may be running. This means your ads will be seen by more people, which can increase your brand awareness and ultimately help you boost your sales. With competition likely more fierce over Christmas if your budget is too low you could miss out, something that needs to be avoided!
With not long left to go until Christmas day arrives, if you haven’t already been marketing your business now is the time!