With the rise in popularity of social media maybe it’s time for you to utilise social influencer marketing!
74% of consumers rely on social media to inform their purchasing choices
81% of marketers who have used influencer marketing judged it to be effective
Types of influencers
Bloggers: 69% of professionals identify blogs as most effective content to leverage a collaboration with influencers
Youtubers: 8 in 10 of the most influential peoplefor teen audiences are Youtube stars
Celebrities: 33% of all users follow celebrities on Twitter, meaning celebrity marketing has a huge reach
Benefits of social media
Access to new audiences
New leads
Creates brand awareness
less expensive that traditional marketing
Tips for working with influencers
Research: Research your industry and those relevant before you rush to pitch to influencers
Creativity: Be creative, working with influencers allows you to promote your business in a creative way
Relevance: Be sure to make sure your influencers are relevant to your industry
Measure: Don’t forget to keep track of your metrics and measure the success of your social influencers