Infographic: Social influencers, the who, why and how?




With the rise in popularity of social media maybe it’s time for you to utilise social influencer marketing! 

74% of consumers rely on social media to inform their purchasing choices 

81% of marketers who have used influencer marketing judged it to be effective 


Types of influencers 

Bloggers: 69% of professionals identify blogs as most effective content to leverage a collaboration with influencers

Youtubers: 8 in 10 of the most influential peoplefor teen audiences are Youtube stars

Celebrities: 33% of all users follow celebrities on Twitter, meaning celebrity marketing has a huge reach 

Benefits of social media 

Access to new audiences 

New leads 

Creates brand awareness 

less expensive that traditional marketing 


Tips for working with influencers 

Research: Research your industry and those relevant before you rush to pitch to influencers

Creativity: Be creative, working with influencers allows you to promote your business in a creative way

Relevance: Be sure to make sure your influencers are relevant to your industry

Measure: Don’t forget to keep track of your metrics and measure the success of your social influencers