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If anything has become clear in the last couple of years, it’s that the success of visual content is still on the rise. It’s now becoming increasingly obvious that the best way, if not the only way, you can engage your audiences and generate leads is through visual content.
With the surge in popularity of social media websites and applications such as Facebook, Twitter, Instagram, Pinterest and Snapchat, it’s honestly not really surprising that visual content is starting to truly make it’s mark and impact customer reach, engagement and ultimately sales.
If nothing else, visual content grabs your audiences attention, the likelihood is if we had to look at a website or blog post with no images, we’d scan over the basics and not really pay much attention to reading the rest. Whereas the use of bright exciting visual content is much more effective, it seems that as humans we’re naturally drawn to pretty things, therefore images are bound to encourage engagement with your content.
These days everything needs to be quick and easy, including communicating with your customers. On average you have around 10 seconds to clearly grab your customers attention, so it’s important that you make the most of what little time you have. Luckily however, visual content is processed faster than text, so including imagery within your content is a surefire way to attract your customers or readers and win them over within those golden 10 seconds.
It might sound crazy to some, but your content going viral could be the making of your company. Creating relevant, fun visual content that can be shared across media platforms is an obvious way of gaining attention in a positive and fun way. The idea is to jump on a trend as it’s starting to become popular, whilst your not guaranteed to go viral overnight, it’s always worth a try.
Even if your content doesn’t necessarily go viral, visual content is still a great way of communicating with your customers. The use of images on social media is on average, likely to generate over 60% more engagement than a standard text post would.
Why not try incorporating more visuals into your marketing, whether it’s photos of your products, graphics and even infographics to help get your point across. As more content competes for attention, creating high quality visual content can help you attract the attention you really deserve.