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With the UK on lockdown, what else is there for people to do whilst staying inside except to constantly be on our phones, scrolling through social media and browsing online shopping?
It is a strange time for everyone at the moment, but if your business can still operate, you should be taking advantage of the fact that the whole country is online 24/7.
Most eCommerce websites and online businesses have seen a rise in conversions, especially those selling resources that people want and need during this troubling time and some companies have been able to thrive through this crisis. There also seems to be a trend at the moment, with people supporting small businesses, as small businesses are likely to be impacted the most. People are showing their support by buying from these businesses rather than large corporate companies, who will be financially better off.
An example of an online business or business that offers a digital service who have made the most out of the current situation is Zoom.
Physical distancing has been a blessing for Zoom. Since people have been isolated it has been used for work meetings, family catch-ups and birthday parties. Zoom has been heavily advertising their service and people have shared screenshots of their Zoom calls across social channels, which has further increased brand awareness for the company.
But what about businesses that can still operate but are not fully embracing the online world? One great example we have seen is local farmers and food wholesalers, who didn’t really have an online presence, embracing the world of social media and their whole business now relies on reaching customers through Facebook with shared posts, new followers and engagements.
All businesses should embrace marketing their business on social media and there is no better time to update your website to keep up with increased website traffic.
Plus, when everything gets back to normal, you need to think about where your business will be, and without continuing to increase your marketing and online presence, you will have to start from scratch. It’s so important to continue your strategy now, especially as your competitors have probably put a pause on theirs.
So, we wanted to share some tips of how you can do that right now, ready for when everything returns back to normal.
Your marketing strategy tips:
Tips for updating your website:
If you’re thinking about starting a business and you’re unsure about what to do in these uncertain times, now would be a perfect time to gather your thoughts and start planning your new venture. Given we now have a lot more time on our hands due to being on lockdown, now would be a beneficial time to put some energy into your new business and get some of the specifics finalised, ready to launch once we are back to normal.
What you could plan for your new business at this time:
Use these tips to implement a strategy to increase brand awareness and conversions during this time, and when we all come out of the other side, your company will be right there waiting for your customers.
If you need any further advice on your marketing strategy, website or branding, please get in touch, we would be happy to help.