To many it may seem counter productive for a company to give away their products or services for free, but surprisingly an organised, well executed giveaway can actually benefit businesses greatly rather than harm them. Giveaways offer a number of benefits for you and your customer, in fact a giveaway could be one of your best, low cost tools in marketing your company.
Why giveaways work
Giveaways work for a multitude of reasons, most importantly, the idea of getting something free can encourage both existing customers and those who maybe haven’t heard of your company to visit your website and check out your services, once they have entered your giveaway.
Contests and giveaways also encourage people to talk about a company and what it has to offer. Many people may tell their friends and family about a giveaway they have entered which can cause other people to also enter the contest and check out the products. It’s also now not uncommon for there to be a ‘refer a friend’ option or requirement on entering a giveaway, which explicitly encourages other people to get involved in the company and buzz of the contest.
Giveaways create a sense of fun and excitement around your brand, they’re a great way to not only inform people about what you have to offer, but also entertain whilst doing so. Offering your customers a benefit shows that you care about your customers and want them to gain something from interacting with you.
What to consider
You need to plan your giveaway very carefully and make sure you’re prepared for all possibilities. Make sure that if your giveaway is to be featured on your website that you have an optimised landing page or if you’re running your contest on social media, you have an idea of which platform is best to host your giveaway on, be it be it Facebook, Twitter or Instagram.
It’s also incredibly important that you have a detailed explanation of how to enter the giveaway as well as full terms and conditions. Not having these clear for your customers could cause confusion and a lot of upset later down the line.
Once you’ve actually planned your giveaway it’s important to inform your existing customers about it. Making posts on your social media is one way to do so, but it’s also a good idea to send out an email marketing campaign telling your customers directly that they have a great chance to win.
Is that it?
Your giveaway is now live, so that’s it right? Wrong, keep your customers updated about how long they have left to enter and keep promoting it to create a buzz around not just your contest but also your brand as a whole.
Don’t forget once your giveaway is finally over to shine a light on the winner, make a big deal of who’s won. This shows others that the winner is important to you and your company. You’ve spent a long time planning this contest it makes sense to make a big deal of the winner or winners.