How Discovery Design Helped Pink Leisurewear Develop Their Newest Bespoke Feature

Pink Leisurewear have been supplying high quality leotards to customers nationally and internationally for a number of years. Starting out selling leotards to members of their gymnastics club, Pink has grown hugely in recent years as they branched into online and overseas selling. 

Looking to continue their growth, Pink came to us to not only design the new look of their website but to also develop a brand new tool which allows customers to create their own unique leotard. The ‘Create Your Pink’ feature lets customers pick out which leotard style and embellishment they would like included, opening the door for endless opportunities for customers to create an entire range of leotards each unique to the wearer. 

With a clear idea of what Pink were looking to achieve, we worked to develop a tool that was not only simple to use and kept within the brand guidelines, but also that offered all the possible options clearly.