How can I drive more traffic to my website? The benefits of digital marketing

Finally – you’ve got a website to be proud of, new and shiny and just waiting for visitors to discover. But months after going live your still waiting, despite the occasional visitor stopping by, it seems your website just isn’t getting the attention you expected.
This could be a costly problem, no traffic means no business, but there’s no need to panic just yet, you’ve still got time to solve this and have your business booming in no time.

Getting traffic to your website is down to a combination of things, from a beautifully designed website and unique content, to more tactical marketing techniques, here’s a run down of what you need to put into practice in order to draw in those visitors. 

SEO

In order for your website to get indexed and show up in Google’s search results, you need to effectively use SEO. By doing your research into which keywords are relevant for your business as well as finding which keywords your competitors are using, means you’ve much more chance of getting found and are using targeted text to do so.  Using relevant keywords in your text, title tags and meta tags can be a simple, yet powerful way of getting your business found.

Pay Per Click Ads

A slightly more costly way of promoting your website is through pay per click advertising. Whist some businesses might be hesitant when it comes to paying for advertising, it can be a critical part of your marketing strategy. Pay Per Click allows you to set your own budget, choose your keywords and write your ad text in order to reach the customers you want. What could be better than getting your ads right in front of potential visitors.

Social Media

In 2016 there’s really no reason why your business shouldn’t be utilising some form of social media. Social media is no longer simply photos of food and cats, social media has become a powerful took for businesses. Be it Facebook, Twitter or Instagram, your business can use social media in a variety of ways in order to generate more traffic to your website. You can use your social media to give updates and news about your company, use social media platforms to speak with your visitors and even use it to run giveaways and contests.

Target the Right Audience

There’s various ways of marketing your business, however if you aren’t targeting the right audience then you’ll never get found. Your design, your copy and even your ad text should be specific to the audience you want to cater to. Before utilising the above steps it’s important you do your market research, take the time to study your demographic and the journey to getting found will become a lot easier.

Not having instant traffic might seem like the end of the world but don’t worry, there’s plenty of steps you can implement before you reach pain stations. Assess your situation, start planning your marketing strategy and you’ll be generating traffic in no time.