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Earlier this year Google announced that they were to rebrand their PPC service Google AdWords to Google Ads after nearly 18 years, explaining that it’s time for a re-organisation, new logo and a re-launch for the modern advertising world.
Google has announced that the complete rollout will take several months to complete, however, it’s clear from their initial welcome page and Twitter account that Google Ads are officially here.
Last month, we announced that Google AdWords is becoming Google Ads. Starting today, you will begin to see the new Google Ads brand reflected across our product, Help Center, and other channels. This will take several months to roll out fully. Learn more: https://t.co/E2rqPY3AJ2 pic.twitter.com/V6KB0xoRJg— Google Ads (@GoogleAds) July 24, 2018
This rebrand is just another of Google’s significant changes to the AdWords/Ads platform, having recently launched their new interface as part of a broader effort to simplify the advertising service.
With so much changing in the upcoming months, we're excited to find out what new opportunities are available for both marketers and clients!