Goodbye Google AdWords, Hello Google Ads

Goodbye Google AdWords, Hello Google Ads

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Earlier this year Google announced that they were to rebrand their PPC service Google AdWords to Google Ads after nearly 18 years, explaining that it’s time for a re-organisation, new logo and a re-launch for the modern advertising world. 

Google has announced that the complete rollout will take several months to complete, however, it’s clear from their initial welcome page and Twitter account that Google Ads are officially here. 




This rebrand is just another of Google’s significant changes to the AdWords/Ads platform, having recently launched their new interface as part of a broader effort to simplify the advertising service.
With so much changing in the upcoming months, we're excited to find out what new opportunities are available for both marketers and clients! 
 

Categories: AdWords, Google Ads, PPC