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Halloween is approaching, offering businesses a number of opportunities to get involved in many fun and engaging marketing campaigns. As time goes on Halloween is becoming more and more popular, especially with younger audiences, not only does Halloween marketing let you reach out to new audiences but can shake up your regular marketing campaign, up your credibility and most importantly grabs your audiences attention just in time for the festive season build up.
There are many business and website owners out there who still haven't realised the full potential that Halloween has, often ignoring many simple, yet effective ways of creating content, engaging with audiences and even boosting sales. With Halloween just around the corner, there's no better time than now to start thinking of ways to get into the spirit of things and benefit from it in the process.
From themed promotions to special product lines, here’s just a few of the best Halloween themed marketing ideas to boost your business over the month of October.
Halloween is one of the best times to get creative, from creating costumes to decorating pumpkins to cooking up Halloween themed food, there’s a number of creative opportunities out there. By hosting a competition or giveaway you can encourage customers to show off their projects in a way which can relate to your business. For example, a clothing company could create a competition based on the best costume to feature their product or a food business can host a competition based on the best spooky food item. Running your competition through social media and even your website means you can announce your contest, your prize and your winner in a fun and engaging way.
If you have a fun product which targets predominately younger audiences then another exciting way to market your business is through handing out trick or treat bags with your deliveries. A small Halloween bag with a few pieces of confectionary, your business card and even a coupon or voucher can be simple but effective ways to engage with your audience, encourage them to return and builds a great customer relationship.
Depending on what your products or service may be, you can cash in on October and Halloween by creating a new section of your website, letting you bundle items that might be relevant to the Halloween period and selling them with Halloween in mind. From books to sweets to decorations and even clothing, there are a number of products that can be related to Halloween if you decorate your site and optimise your copy effectively.
Your email marketing campaigns are powerful ways to reach out to your target audience and when you decide to give them a theme, such as Halloween, Christmas or Easter you can recapture your audience's interest as it differs from the norm. Using Halloween graphics, the occasional play on words and even offering your customers a discount related to the Halloween theme you can encourage people to visit your site and ultimately encourage sales.
Like many holiday events, Halloween is a fun way to engage with your audience through social media. Getting involved with relevant hashtags, showing off your team getting involved in Halloween activities and through contest you can create a buzz that can be shared across the web. Not only is this an engaging way of promoting your business but it also shows that you’re up to date on current trends and affairs and that your business doesn’t just stick to generic posts throughout the year.
Seasonal posts can be great ways to boost your traffic, as well as show off to your audience that you're keeping up to date with the season and its trends, showing your business is still alive and well. If your business website has a blog, why not use this as an opportunity to blog about topics related to Halloween or tie in the spooky theme with your blog content, similarly to this article. From talking about promotions you've got on offer to talking about what your team are doing during Halloween, there's plenty of topics out there for you to bring to the table.
October gives you a month of marketing opportunities, giving you a lot of opportunities to remarked current products, release new items, offer promotions as well as capturing the attention of new audiences and potential customers. There are hundreds of businesses out there looking for attention this Halloween, make sure your business is at the forefront, ready to make the most of it!
Categories: Digital Marketing