When faced with writing content for your website I know what you might be thinking, ‘why should I pay someone to write a few pages? I can do that, I can write” and, well, you’d be right, you can do that. However you may not realise there is a lot more to writing content for your website than simply making it engaging.
Copywriters don’t simply whack out a few paragraphs about your company and leave it at that. Admittedly yes, you know your company and your customers like nobody else, but a copywriter will do their best to get into the heads of your customers in order to write persuasive, snappy content to draw in your customers.
You may have already heard of SEO, or Search Engine Optimisation, it’s one of the key factors you need in order for your website to achieve high search engine rankings. SEO can be a difficult concept to get your head around, which is why it is so important you speak to a SEO expert before you even begin to write content for your pages. You might not want to pay a professional to do it, but it’s definitely worth at least talking with someone about it before you go in guns blazing.
In all honesty, writing is more than just stringing together a few informative sentences and hoping for the best. It’s about engaging with your customers, creating a voice for your brand and helping to distinguish your business from others as well as getting the right message across, only a professional writer can truly do all of these things efficiently.
Producing high quality content is a lot harder than many might first assume, which in turn can be quite time consuming and ultimately detract from time you could spend on running your business. Hiring a professional to work on your page content takes the struggle out of your hands, leaving you all the time you need to focus on the growth of your business.
Using a professional offers a fresh look on your website and overall your company, while writers try their hardest, they’ll never fully know the ins and outs of your business….but neither will your customers. As much as you might want your content to feature every single detail of your business, your customers likely want simple, quality insights. A copywriter is the middle man between your business and your customers, they should offer the perfect balance between all the gory details and simple, effective content.
Everyone can write but not everyone is a writer and whilst the idea of paying someone to do something that everyone can do seems to some to be a waste of budget, so is wasting time taking wild guesses at what content will get your business found and engages your customers.
Instead of wasting months or potentially years writing your own content, why not think about working with a professional today, you’ll be generating sales in no time.