Social media is big business, from the humble beginnings of Myspace to the global dominating world of Facebook, you can’t deny that social media platforms have come a long way in the last 10 years.
Whilst it’s almost a given that your business should branch out onto social media platforms such as Facebook, Twitter and possibly even Instagram, there are plenty of other popular up and coming apps and websites out there with a huge amount of users, but are they really worthwhile for your business?
Who’s using the platform? A simple but important question when trying to determine whether a platform is best for you. If your target audience is using the platform then you have the perfect opportunity to reach out to new customers who might be interested in your product or service.
Does the platform suit the product?
If you’re selling an item such as clothes, homeware or jewellery then using a social media platform built for imagery makes perfect sense, it’s the ideal place to show off your products in a fun and creative way. However services such as construction should stray away from image based social media platforms and perhaps consider the likes of video content to show off how the work is performed, which gives much more of a useful insight.
Where’s the return?
There’s no point wasting money and resources on a social media account if you don’t feel there’ll be any return on investment. Using social media platforms can be a great way of strengthening your brand and creating brand exposure, as well as encouraging others to follow your brand and encouraging sales at the same time, however if it’s likely you’ll be creating content for no reason, with no real benefit then maybe now isn’t the right time for you to take your business onto new platforms.
Remember, just because it’s “in” it doesn’t mean it’ll work for your business, don’t just charge ahead onto a platform without doing your research first and find the best social media platform for you and your business!