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With Halloween and Bonfire Night behind us, bright lights and baubles have started to appear with brands looking to make the most of arguably the biggest sales period of the year. The Christmas countdown has truly started which means that now is the time to get started with your magical social media strategy.
As a small business it’s likely you don’t have the Christmas ad budget available of larger brands such as John Lewis, and Coca-Cola, but with a touch of social media magic, you can generate huge results, without the huge spend.
With more Christmas and holiday sales taking place digitally in the last few years, it shouldn’t come as a surprise to find out that over 50% of consumers were influenced or inspired by social media content. Facebook and Pinterest are considered to be the best sources of inspiration, with Instagram, Youtube and blogs often influencing purchasing decisions.
It’s likely that this trend will continue in 2018, which is why it’s become even more important for businesses to be active on social media in order to engage with consumers.
If you’ve still got to prepare your social media for the Christmas season now is the time! With all the craziness of Christmas out there, failing to utilise your social media campaigns could see your business miss out. Here’s everything you need to know:
Your social media is a blank canvas, it’s where you can share your message, post your branding, upload photos of your team, it’s your platform to let you establish your brand in a fun, engaging and easily customisable way. As the festive season begins this gives you the perfect opportunity to decorate your social media channels with bright, eye-catching festive graphics and photos. These posts are likely to capture your audiences attention, encouraging likes, comments and shares, as well as showing that your business is up to date and active.
The best thing about social media is that it’s all completely sharable, from shares on Facebook to retweets on Twitter, there’s lots of ways you can get your content out there. By creating content that is engaging and easily sharable, people are much more likely to tag their friends, share or comment on your posts, increasing reach and improving your engagement. You can also sponsor content so that it is shared across platforms to targeted audiences, who can then engage with your post and even share it themselves.
The Christmas period is all about sharing with others, be it services, gifts or help, so why not share your thoughts and efforts with your audience? One great way of doing this is by offering a giveaway or a series of giveaways in the run up to Christmas day. Asking people to share your content or even submit their own content to be judged means you can encourage people to engage with your brand, as well as offer a fun gift for those who do participate.
You can’t forget your audience once the big day arrives! While you might not want to spend your Christmas day manning the social media account, you can still schedule a nice message to your audience wishing them a Happy Christmas and to have a great day! You can make your message stand out even more with an additional graphics or photo that adds a more celebratory, fun feeling.
Getting your social media ready for Christmas isn’t an easy task, but it can be achieved! Do you have any other ideas? Don’t be afraid to try new things and stand out from the crowd this Christmas season!
Categories: Social Media