These days retailers must be flexible, if you’re looking for visitors to find your website, experience your business and enjoy a high quality customer experience, you need to be available.
Whilst having your own website is great, you need to be aware that customers are also shopping elsewhere in order to find their perfect product. Today’s ecommerce industry is multichannel, meaning that retailers should be embracing the idea that if they want to sell more, they need to be looking towards online marketplaces such as Amazon and Ebay, as well as their online store.
There are so many different marketplaces now available and if you’re looking to list your products on an online marketplace it’s important you know which are the best ones for your business.
One of the biggest online marketplaces out there, Amazon has on average 80 million visitors every month from across the world. Based on the amount of visitors it attracts and the range of people it attracts Amazon is a relatively easy way to get your product out there to new audiences. With Amazon also boasting a quick and easy checkout process, a variety of delivery methods and great credibility, there’s plenty of reasons for using Amazon to sell your products.
Similar to Amazon, Ebay has a huge amount of visitors per month, there’s a lot of potential when it comes to selling your products on eBay. With it’s easy to use selling, listing and inventory interface, it’s easier than ever to sell and keep track of your products. Ebay can be great tool when testing the demand and even pricing of your product, due to it’s auction style structure, those interested in your product can bid on it, with the highest price winning the auction. Studying how much people will pay and how many people will bid on the item allows you to determine how you can go about selling your product.
Etsy is a marketplace for handmade and vintage products and is credited as a community of passionate and like minded shoppers looking for niche products. Whilst not the best marketplace for all businesses Etsy has low entrance fees and has a unique community dashboard, making interactions with customers incredibly simple, for those with a business suited for Etsy, looking for a targeted audience then Etsy is definitely worth considering.
Not On The High Street
Small business can apply to sell on the online retailer Not On The High Street. The website which currently has thousands of small businesses selling on it’s website has over 2 million visitors each month and can be a new way to reach large, yet local audiences. With no additional fees for listing items, those looking to sell clothing, beauty products and even homeware can increase sales in a new way.
Folksy is a much smaller Etsy, which features more that 15000 designers and crafters from around Britain. With thousands visiting the website every month, you can guarantee that those selling unique, handcrafted items will find a new audience on Folksy. Folksy offers a “pay as you go” system, which chances 15p plus VAT per listing plus commission of each sale, which can be ideal for those looking to test the website before committing to a long term ‘sellers account’
Not all channels will be perfect for your business, you’ll need to do extensive research on which will suit you and your individual business before deciding to sell on any of the above marketplaces, whilst you want to sell everywhere to sell more, you need to do it properly, in an informed and customer focused way.