Google Adwords is a fantastic tool when for when it comes to advertising your business and when used correctly can be one of the most powerful tools your company encounters, however a poorly planned and badly managed campaign could cost you thousands.
Ignoring keywords in your ad
Always include one of your keywords in your ad copy, Google ranks ads based on the search matches and the more that your ad matches the search results, the higher Google with rank it. If your keyword is competitive and you don’t feature it in your ad then it’s likely that your ad is not going to feature in the top results.
Having too many keywords
If you have too many keywords in your ad then not only will it make your ads expensive but it will also make your ads not very targeted. Think about targeting your niche when you enter your keywords, instead of simply entering every single keyword that is relevant or only slightly relevant.
Overcomplicating your Ad
Keep your ad simple, make it clear and easy to read, your potential customer will judge your ad within a second, so you need to make sure that it is easy to understand. As well as keeping your copy simple, make sure you keep your display URL simple, even if the actual URL is complicated.
Ignoring the competition
Keep an eye on what your competitors are doing with their ads and try to analyse some of the keywords they are using. It’s good to get an idea of what your main competition are doing so that you can adapt your ads so that you can compete with them.
Having too high expectations
Don’t expect miracles when it comes to Adwords, over time and with a well managed campaign your Ads can bring in revenue to your business, however it does take time. Make sure your expectations aren’t too high and don’t expect results overnight or you might be disappointed.
Not being professionally managed
The biggest mistake you can make with Adwords is not having a professionally managed campaign. Your ads are in the best hands when they're in the hands of an experienced Adwords professional and attempting to run an Adwords campaign without at least consulting a specialist could cost you massively. If you’re considering a Google Adwords campaign for your business then why not get the advice you need today?