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The Christmas season is a pivotal moment for online businesses, not only is it the perfect time of year for increasing your traffic, sales and ultimately profit but it’s also the perfect opportunity for your business to attract new loyal customers, who can be encouraged to return to your store even after the Christmas season is over.
When it comes to encouraging customers to come back to your website through out the year, there’s a few steps you can take. Through simple content marketing there’s no reason your business shouldn’t be able to reach out to new audiences or even existing customers.
If customers have visited your website over Christmas then it’s likely that you’ll still be fresh in their minds during the new year. By offering new year sales and offers you can easily reach out to those who might be looking for a bargain or for a way to spend any Christmas money they might have been given. Sending out a promo code as a new year gesture or as a thanks for choosing your business over Christmas can be a simple yet effective way in which you can build a customer relationship but also can encourage these customers to back and shop again into the new year.
If your Christmas customers are signed up to your email list there’s no reason you shouldn’t send out emails showing off the deals and promotions your business has going on throughout the year. Email marketing is a great way of sending a gentle reminder to your customers or subscribers that your business still exists and is still out there with the perfect items or service for them.
This is a great tactic for encouraging customers back to your website after the Christmas season. Through a digital loyalty card or points scheme which offers customers points and exclusive deals you can efficiently grow your customer loyalty and increase trust in your brand. Consumers love deals and if your business can offer exclusive deals as a reward for loyal customers you’re likely to find more people coming back to your website.
One of the most important ways you can encourage Christmas customers to return to your business is by offering a service that exceeds regular expectations. By providing your customers with a speedy, high quality service, especially during the busy and often stressful Christmas period, you can guarantee that your happy customers will be inclined to return time and time again, throughout the year.
The most important thing your business can do after Christmas, is work towards keeping your business growing and thriving, even during the quieter months. With the above steps in mind, along with tools such as Google analytics you can not only get a clear idea of who is interested in your business, but how you can win them back.