When it comes to looking at products online, you can’t just pick them up to examine them, which is why your product photography is so important, offering high quality, detail imagery is a key factor in attracting your customers and ultimately making those sales.
Presenting your business online matters, if your business looks bad, people aren’t going to buy your products and whilst having standard photography is always important, having innovative and original imagery can be what sets you apart from your competition.
Lookbook style images continue to popular, offering a contextual images which show the user what it could be like to own the product and where you could use or wear the product, however executed in an almost editorial manner.
Whilst Lookbooks often cost more to produce, they are an effective and helpful tool when it comes to selling your products, not only do they make the product look more enticing but a lookbook can also gives your brand the chance to show off it’s creativity when producing your imagery.
Choose the right background
Often for product photography you expect a plain white background and in many cases a simple white background works best, however you shouldn’t ignore the other possibilities. While a white background works when it comes to emphasising a product, sometimes, in order to show off a product you need to put it into context as well.
For lesser known product or items that are new, placing a product in a contextual environment can be a way of convincing the customer to buy the product and can show off ways to wear or use the product in ways they may not have thought of. This is partially useful for showing off jewellery or accessories to shows off how these items could be worn.
A rather quirky idea, not applicable to every store, is to feature illustrations within your product photography. Most commonly seen on the likes of Etsy, combining products with an illustrated background can make them stand out a lot more. The minimal, flat illustrations combined with the real life item gives a lot more context.
Not only does this make your products stand out more but it can also make your brand seem more fun and can really establish the tone of your brand, if you’re selling fun, unique and quirky items then this could be the way for you.
Adding another object to the product photo can be a way to further establish what the items is like. A secondary item can be useful when it comes to offering context of size, adding an artistic touch to the photo and even giving a suggestion of how to use or wear the product.
This can be a useful tool when it comes to household items such as kitchenware and home decor items, often done to suggest how the items may look in the home environment.
Showing a range of angles of a product is a great way to get a realistic view of how the product may look. For example showing a clothing item from the front, the back and the side can give customers more confidence in the product, leaving them much more likely to purchase the product.
Showing this range of angles can make your brand seem more trustworthy, offering various views of how the products look can make it seem like you’re being fully transparent about what you’re selling which can ultimately lead to a better customer relationship.
It’s always a good idea to add a image magnifier, more commonly known as a zoom option, to your product photography. This lets customers view even the smallest details of your products, which is important as it allows customers to look over details they may be interested in.
For example on a t-shirt customers might want to zoom into a section of it to view details such as writing, adding a zoom option gives them the chance to do this, not only satisfying the customer but also enhancing the credibility of your products quality and features.
Similarly to headless mannequins, eyeless models can be effective in helping the buyer imagine themselves wearing the clothing that is for sale. Removing the head or top of the head of the model means that the buyers eyes are instinctively drawn to the product, rather than the facial features of the model.
Cropping the image at the eyes allows for the customer to use their imagination of themselves in the item, whilst still showing the products on an actual model rather than a mannequin or hanger.
Having excellent product photography is crucial when it comes to ecommence success, not only do they enhance your credibility and customer confidence but they can be the main difference between customer conversions and your customers heading elsewhere. Don’t lose out, why not enhance your product photography today?