Web Design
How Websites Make You Buy Their Products: It’s Smarter Than...
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Finding the right person to design and build your website can be a confusing process and with a number of web designers available, each promising you the best results, it can often be overwhelming deciding what is best for you.
When it comes to hiring a website designer you need to make an informed decision and it helps to know what not to do, before you even consider speaking to a professional.
Not knowing what you’re looking for
It’s surprising how many people want a website without having a detailed specification or plan for what they would like from their website. It’s important that you make a list of your goals and what you would like to achieve from your website, before you speak with a web design company, this means there is more scope when it comes to what a designer needs to incorporate into their website.
For example, if you’re looking to generate more leads from your website, then telling your potential web designer this will give them the opportunity to create the website around this goal, optimising it for it’s purpose.
Paying too little
We’re all guilty of wanting something for nothing, however when it comes to your website, it’s best to go for something a little bit more than the cheap option. Whilst it’s important you get a good deal, it’s even more important to remember ‘you get what you pay for.’
Choosing a cheap website designer might save you some pennies but can also leave you with a poorly designed, unprofessional website which doesn’t meet the purpose of your business, meaning you’ll be spending more to resolve the problem, spending a decent amount on a professional high quality website can be much more beneficial.
Not including SEO
It’s pointless having a website if nobody is going to find it, which is why it’s important to have some knowledge in SEO, or search engine optimisation. While a good website designer will likely include SEO features in the website, if you’re looking to optimise your content, it’s a good idea to have some knowledge of your own.
Overall you should find a website design who will integrate SEO into your website design, even with your own knowledge this isn’t enough to get found. The addition of SEO elements in the building of your website is an essential feature if you want to be found online.
Only talking to sales people
Don’t rely on the sales team to help you make your decision, although they’ll have some knowledge of how things work, they won’t be able to have an in depth conversion about what you need from your website.
Speaking with the developers and designers in person is a much better way to gauge whether they are the best company for you and your business. They’ll be able to provide much more detail and give you a full idea of what is involved in the website design process.
Not owing your domain
The most important part of your website is your domain, so it’s vital that you buy your domain name once you know you’re going ahead with your website. You can get a domain name in a matter of minutes and once you own it, you have full control over the domain.
It’s a good idea to buy this domain yourself, having your website designer own your domain name for you can sometimes be a bad idea in the long term.
Hidden fees
Some website designers might lure you in with an attractive price only to then surprise you with additional fees. If your designer can’t be honest with you when it comes to pricing, then this can make you question what else they could actually be charging for.
It pays to do some research and find a honest, professional company who will not only be open about their pricing will also provide you with a high quality website. Don’t be scared to ask your designer in order to make sure they aren’t going to put hidden prices on you.
If you’re looking for a new website and want a professional service, we provide high quality websites for both start up and established businesses, don’t make any of these mistakes, speak to a professional today!
