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Facebook is arguably the most popular social media platform available, with millions of users visiting the platform per day. Over recent years it’s safe to say that Facebook has seen a number of changes, as well as huge growth.
These changes include adjustments to its algorithms, changes in the way audiences interact with the platform and also a large increase in how many businesses are using Facebook to advertise themselves.
As 2018 fully gets into the swing of things, it’s likely that Facebook will continue to evolve, particularly in the way which marketers interact with the platform. For those looking to grow their business and promote their products and services, Facebook has plenty to offer, let’s explore the features Facebook Advertising includes, in order to help both businesses and marketers up their game.
With hundreds of demographics, behaviours and interests available when setting up your ads, one of Facebooks most powerful advertising features is it’s targeting capabilities. Due to Facebooks ability to collect specific user information such as job titles, age, hobbies, location etc, it means that they can provide this data in order to help marketers target the perfect audience for their ads.
The Facebook Pixel is a code you can embed on your website to track what Facebook users are up to on your site, for example, if they are viewing a specific page, a specific product, adding an item to the cart or even if they are making a purchase. Your Facebook Pixel allows you to measure conversions, helping you gain important insights into your audience in order to help create effective advertising campaigns.
These days audience are engaging with video more than they appear to be engaging with image and text-based ads, which is why it’s so important that Facebook delivers video ads on the platform. With their ad creation tool, creating video ads on Facebook is simple, affordable and can be done in no time, allowing marketers to upload an engaging ad that could lead to an increase in conversions.
Another powerful feature is Facebook's reporting tool, a tool which helps gives you insights into the performance of your advertising campaigns. Ad reporting lets you track how the ads are working, helping you learn about your audience, your reach and ultimately track if your ads are leading to conversions, which can help in the future when looking to optimise campaigns.
The integration Instagram with Facebook has allowed for advertising to become even more convenient. With Facebook advertising you can choose to also place your ads on Instagram, helping them reach even more users on different platforms and with Instagram growing more and more in popularity per day it’s a good idea to start thinking about how you can optimise conversions with Instagram.
There are a host of features for advertisers to consider with Facebook advertising and they don’t all have to be used at once. By carrying out effective research, you can monitor your audience and create your ads to help drive engagement, leads and sales, offering your great ROI and widening your brand awareness.
If you’re interested in taking your business to the next level and utilising the power of Facebook Advertising, why not contact our team today?