You might think that only sending one Christmas marketing email is a good idea, however in reality it’s important you send out a variety of emails throughout the festive period. From your Christmas promotions to Cyber Monday to New Years sales, there’s plenty going on over November and December so you need to be sure you make the most of it.
If you’re unsure what you should be sending your customers this Christmas, you’re in luck, here’s our list of the most important emails you should be sending out over this festive season.
If you’re looking to promote your products in a unique way why not start with emailing your customers a short gift guide showing what products you have to offer this Christmas. Showing your products as part of a gift guide can be an effective way of promoting your products, it’s a more subtle way of selling and doing this through your emails in the run up to Christmas, is much more subtle than emailing trying to hard sell right before Christmas.
For customers unsure of what to buy their loved ones for Christmas, gift cards are always a good idea, which is why it’s always a good idea for your ecommerce store to offer gift cards or vouchers, especially in the run up to Christmas. By sending out an email to inform your customers that you also offer gift cards you can win customers back who might have been struggling to find the perfect Christmas gifts.
If you’re looking to create a sense of urgency around your Christmas sales then it’s not a bad idea to send out a ‘delivery cut off’ email that tells your customers exactly when your last shipping date is as well as the last post date for a few of the more popular and widely used courier services. Not only can this make show you care that your customers don’t miss out but also can encourage your customers to make a purchase before the cut off date.
You might think it’s a bad idea to be sending emails out on Christmas day, surely nobody wants to be bothered by emails when they’re eating their turkey? But actually Christmas day is an important day for sending out your email marketing. It’s a nice idea to send out an email giving your customers thanks for their support and to have a great Christmas, this can show you care about your customers and wish them well, not everything has to be about selling.
If you’re looking to have a New Years sale this January then let your customers know. Sending a email with the start and end of your sale, what offers and promotions you have available and also a nice new years message from your company can be a simple, yet effective way of marketing your business to your audience in order to keep them coming back into the new year.
By scheduling a number of emails throughout November and December you can continue to reach out to your audiences at different times, keeping you consistently relevant and in their thoughts. Are you looking to find out more about how you can benefit from email marketing this Christmas? Why not speak to our team today?
Categories: Email Marketing