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Right now we’re entering the busiest time of the year for a number of industries from retail and ecommerce, through to food and hospitality, yes Christmas is quickly approaching and it’s time to get prepared. Whilst you may have already thought about planning your festive email campaigns, started stocking your inventories for Christmas and optimising your website for the holiday season, you shouldn’t forget about your social media platforms.
According to statistics more and more people are looking to social media first to find inspiration for gifts and purchases, meaning it’s more important than ever that your social media feels festive.
When it comes to your social media profile if you’re looking to get both your brand and your customers in the festive spirit, it’s a good idea to decorate your profile ready for Christmas. For the most part your cover photo and profile picture should reflect the meaning of your brand, however if you’re looking to get into the Christmas spirit there’s no harm changing your images to instead reflect the holiday season.
Not only does this get your social media looking ready Christmas but it also means that your profile is updated in real time, showing that your business is up to date and still active, ready for Christmas shoppers.
Social media is all about engaging with your customers and followers and this shouldn’t be any different during the Christmas period. By sharing festive themed content not only does it show that your business is involved, but it also gets your customers excited about the festivities and ultimately your brand.
By asking questions, such as what people are looking forward to most, what their favourite Christmas memory is or simply posting about your own Christmas celebrations you can create real hype around Christmas and your brand.
While most businesses are focussing solely on their sales over Christmas, you should still concentrate on customer engagement and building a customer relationship over the festive period. An effective way to do this is through holding a contest on your social media. By asking your customers to share a post or answer some form of question related to Christmas, you can engage with customers and encourage them to get involved with your business.
Encouraging people to share your content is also a great way to get your business found by others who might not have seen you otherwise. This also shows the fun side of your brand and shows that you care about giving back to your customers.
If you’re looking for an effective way to not only engage with your customers but also provide quality content, then utilising gift guides and inspirational imagery can be a great way to so do. By posting images of your products being used or incorporated in inspirational Christmas scenes, you are creating an idealistic image of your products, which ultimately inspires customers to buy your items.
You can also choose to be inspiring in another way, if possible show your office, warehouse or team working together or celebrating Christmas in the workplace and share this to your social media, not only does it give you unique content to share but it also humanises your brand.
Don’t forget to give your followers the ever important seasons greetings, just because it’s Christmas day it doesn’t mean the world stops, there’ll still be plenty of people online, giving you the perfect opportunity to send out a “Merry Christmas” message from your business.
Creating content such as a graphic or a photo of your team and scheduling it to go live on Christmas day is one of the easiest ways you can send your message to you customers in real time, showing that you’re always available and there for customers. As well as this, sending a Christmas message is a great gesture which shows you care about your followers and wish them the best.
There’s no denying Christmas is here and whilst it can be easy to get caught up in the thought of sales and leads you shouldn’t forget about other aspects of your business that can ultimately be your best marketing tools over the festive period.
Categories: Social Media