There are lots of common misconceptions when it comes to starting a business, especially an ecommerce or online business, but don’t be alarmed, we’re here to dispel the most common ecommerce myths.
If you build it, they will come
Just because you’ve built a website doesn’t mean that people will automatically come to it. Setting up a website is not enough, promotion is key in getting potential customers to check out your business website. Using marketing tools such as SEO, Pay-per-click, blogging and social media means that you can promote your website and drive traffic to your website.
Selling online is low cost
Many people believe that selling online is cheap compared to owning a brick and mortar shop, however that isn’t the case, there are many costs involved in owning an ecommerce store. Website hosting fees, transaction fees, paying web designers, marketing online, these are all costs that need to be considered when opening an online store.
You don’t need deal with customers
Surprisingly many online business owners still think that having an online store means that you no longer have to deal with customers in the same way you would if you were face to face, this couldn’t be more untrue. Dealing with customers online is important, instead of them shouting at you in person, customers will call you to complain, or more likely, take to social media to complain about your business, which can reflect badly on your reputation.
You don’t need any experience or knowledge
You really do need to know what you're doing when you open an ecommerce store, not only do you need to understand exactly what your business is looking to achieve, you also need to know the fundamentals to online commerce. It’s important to understand electronic payments, shopping carts, social media, social proof, marketing, advertising and driving traffic to the website before you can begin to think about opening an ecommerce store.
It doesn’t matter which ecommerce platform you choose
The ecommerce platform you choose is one of the most important factors in the success of your website. You might not realise but each ecommerce platform varies significantly and it’s key that you choose the one which is best for your business and what you wish to offer customers.